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Digital transformation is the latest trend in creating game changing business innovations by either disrupting old methods or creating new ones. Digital technology is not only used to help enable this, but it is also an integral part of the transformation.
No one wants to go and stand in lines and do things the old fashioned way anymore. They want quick service, which they receive with just a few taps of a button, sitting in their own living room. Since the first wave of digital transformation hit the markets, it affected economics and the industries in radical ways.

Digital Transformation and Retail
Retail is all about transferring possession of physical goods between a store and a consumer. When digital transformation is mentioned in such a scenario, goods cannot be digitally transmitted to the consumer but the entire process of browsing, selecting or discarding, paying and tracking the order can all be completed online. In Canada alone, about 22. 5 million people shopped online in 2018.
Source: https://www.statista.com/statistics/379437/number-of-online-shoppers-in-canada/

By 2019 it is believed that 50% of retailers will have adopted an omni-channel commerce platform. And by 2020, it is believed that technology will offer a different shopping experience with regards to floor management, interactive signage, financial services, Bluetooth device payments and even smart fitting rooms. It is clear that the Internet of Things (IoT) will play a key role in hyper personalization of the entire retail experience.
Source: https://www.idc.com/getdoc.jsp?containerId=US42404617

​Changes in Customer Expectations
Consumers today use technology for everything from booking a ride to flight tickets, from ordering a meal to making insurance payments and even something as basic as grocery shopping.Retail is one of the most rapidly changing spaces in the world and it needs to evolve to keep up with and meet the growing demands of the evolving customer bases.

They now crave innovative experiences and expect their levels of satisfaction be met across the globe. Let us have a look at a few key reasons for their changing retail behaviour:

• Seamless experience: Customers expect a seamless, immersive and frictionless experience across all channels and also seeks experiences which are simple and fast.

 

• Innovation: Customers expect innovative shopping possibilities and the use of digital tools across each stage of the shopping journey.

 

• Rapid access to information and better customer service: The modern shopper is not very patient when it comes to waiting for information from the staff. On digital platforms information is available to staff and customers on their fingertips. Thus empowering them with the tools and knowledge needed to make the necessary sales and purchases.

 

• Self-service: Shoppers use the self-checkout, finding information kiosks, self-service and support themselves a lot more now. Most transactions happen via Mobile and self-checkout facilities offered. Going digital, self-service and information channels create more value and enable shoppers to stay up to date on all services, features and deals being offered.

 

• Mobility: Digital tools are useful and add value to the customers shopping experience at various stages of the shopping journey. Most tasks are completed while the consumer is on the go and via their mobile phones.

Retail Sector Today
“You cannot be complacent.”
– Tony Olvet, Group VP of research team at IDC Canada
Source:https://business.financialpost.com/technology/canadian-firms-at-risk-of-falling-behind-on-digital-transformation-idc-study-finds

Almost 90% of retail shoppers purchase their goods at stores. However this does not mean that the digital transformation wave has not impacted the retail sector. Pretty much every leg of a shopper’s journey is now digitized.
Source: https://www.forbes.com/sites/nikkibaird/2018/03/13/what-digital-transformation-actually-means-for-retail/#343ee49b7038

Digital transformation plays an important role to:

• Bridge the digital and physical shopping experience
• Transform the retail experience
• Personalized customer service
• Streamline back-office operations
• Respond to newer customer expectations

Retailers now need to focus on a digital value chain which collects data from all their customer interactions and uses that data to gain insight and create business models accordingly. The entire process of the goods passing from the factory to the supplier and finally to the consumer has to be a highly optimized model for the retail sector to see any benefits.
Significant obstacles are faced by retailers when they embark on a digital journey, such as technical issues, integration of the technology, consolidating data and even retiring outdated processes. They will fail to the make a digital transition if:

1. Retailers trying to avoid radical changes within their organization are stuck with outdated technology and inflexible processes. They would be stuck as they will not be able to evolve with time while the competition and rest of the market takes over their customer segment. 

2. Retailers would need a data strategy and an insight driven culture. Once they analyse the data and know what the customers really want, it would be easier to come up with more effective marketing plans which target the right audience. 

3. Technology needs to be seen as an enabler and all channels must be synced and give the customer an omni-channel feel. A fractured view of data and lack of insight will lead to dissatisfied consumers who will not show loyalty to the brand in this day and age.

Wrapping Up

 “Change is the only constant in life.” Digital transformation is here to stay and the retail business cannot be only about products as the customer’s satisfaction is equally important. As mentioned earlier, in retail the focus is on the goods being sold, i.e. it is product-centric.In order to get their customers to stay loyal and meet their expectations they need to become more customer-centric and flexible in their business processes.
Competition increases the pressure to lower costs and with digital processes it will be possible to decrease costs all along the supply chain. Personalized experience being offered to shoppers will help ensure they have a heightened and immersive shopping experience. Focusing on digitally enhancing the brand also allows the retailers to convert web traffic into actual sales.
Ecommerce is said to be the fastest growing sales channel and it outpaces the growth of brick-and mortar retail by a factor of five.
Source: https://www.generixgroup-northamerica.com/blog/digital-transformation-and-the-north-american-auto-aftermarket

​It does not matter if the company is a start-up or has been around, it will either need to come up with an agile process and retain it or transform it as needed. To capture today’s consumers, retailers need the best insight, customer friendly design and a good mix of technology and people.
If you would like to further discuss your digital transformation in retail, you can contact App Scoop mobile app developers on: https://app-scoop.com/contact-us.html.  

Many years ago, people had to call to take a doctor’s appointment only to go to the clinic and wait for hours. Any tests done would require the wait for a few more days to get the results. And finally, the wait at the doctor’s office again to discuss the results. 
Luckily, now the waiting period has been cut down, making people’s lives easier and better. The quality of life matters and healthcare professionals need to focus on giving judicious and precise care to their patients. Relying on technology helps make the healthcare process smoother, faster and more efficient.

Technology can save lives and the scope of technology and its benefits in healthcare are increasing daily. The need for a more satisfactory customer experience, in healthcare, has caused a surge and allowed digital transformation to take place rapidly in this industry.
For example, electronic medical records (EMR) were barely used sometime back and now there is a significant increase. In Canada, EMR usage by the primary care physicians alone has increased from 16% in 2004 to almost 85% in 2018.
Source: https://www.statista.com/statistics/788509/primary-care-physicians-usage-of-emr-in-canada/

What does Digital Transformation signify for the Healthcare Industry?
The wave of digital transformation has swept through the healthcare industry and various forms of technology are being used to help patients lead a better life. The focal point is the need of the patient and how to improve their quality of life.
Digital transformation is not only about how data can be used and technology can be applied, but it is also about redefining a customer’s experience. To establish a company as the leading platform for healthcare, an organization would need to help patients find the following:

Doctors and Hospitals
Finding and connecting with the right healthcare provider is a life-and-death matter. Calculated evaluations which help patients make healthcare decisions are still based on word of mouth recommendations and now can be done via data analysis. Information from all over the industry can be made available to patients so they can make an informed decision about their physicians.
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• Accessibility: Everyone relies on their mobile phone to get things done and the healthcare industry can use this to drive innovation so more patients can access the physicians using their phones. Apart from finding the right physician, a patient would also need to find the right physician in their area. The process of finding a physician or a clinic, setting an appointment or a house call should be as frictionless as possible.
• Financial transparency:Technology shares more healthcare expenses and the related information with patients at few clicks of a button. The lack of consistency in treatment, if a procedure is required or no, discrepancies in cost and the differences in cost at different clinics are concerns which can be addressed before treatment commences. Patients no longer have to wait till the end of treatment to know how much the cost would be.
• Electronic charts and reminders: Not many people are regular with their check-ups and follow-ups. Patients are rarely engaged and doctors know the patient by a few routine questions. With the use of digital technologies, physicians can get more information from their patients and accordingly share relevant treatments or preventive ideas. 

​How does Digital Transformation modernise the Healthcare Industry?
The relationship between patient and their needs are being redefined so that the components of healthcare are redesigned. Digital technology has helped healthcare facilities enter an era where data is generated at scale. New data points emerge, providing the industry with an unparalleled opportunity to prevent illness and offer treatments with more precision.
Let us have a look at the ways in which digital transformation is revolutionizing the healthcare industry:

Telemedicine
Technology has made the world a smaller place and it is no longer necessary to have to physically travel to discuss or get treatment from a specialist. Telemedicine has made it possible for specialists to discuss treatment options with local doctors to help save lives. Patients in the remotest villages can still get the highest standards of care.
Success of this form of medicine lies entirely in technology and the various web applications, alerts and notifications needed to monitor and save people’s lives. Availability of a patient’s medical records at the click of a button also ensures doctors have all the information needed, no matter where they are being treated.

Artificial Intelligence, Augmented Reality and Virtual Reality
Artificial intelligence has reduced the waiting time for test results, where full body scans can be completed 100 times faster. Acute neurological events can be detected in split seconds. AI also helps speed up trials as it has all the data needed to break down the compositions and medications involved. This data also helps physicians look at alternate approaches to the treatment. It is believed that by 2020, the average spending on AI projects, in healthcare alone, would be $54 million.
Augmented and virtual reality programmes help doctors hone their medical skills without actually having to cut into people.

Gene Mapping and Genetic Engineering
The advances in technology have made sequencing the DNA, to help identify disease markers, a reality. Understanding the genetic profile of a person helps administer treatments which can be customised or tweaked for better outcomes. Genetic engineering also helps when modified viruses are used to help fight off diseases.
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Wearables and the Internet of Medical Things (IoMT)
Wearables have been around for some time now to help monitor vitals, send alerts and notifications and this trend is growing. The healthcare industry is using the data collected for preventive medicine.

The new revolution with IoMT, which is a combination of telehealth technologies, telemedicine and Internet of Things, is also using wearable devices for ECG and EKG monitoring. Common vitals, calorie counting, heart rate are a few reasons why wearable devices have gained popularity with the millennial crowd.
Now the patient becomes an active participant in their own health plan and are more alert to their physical ailments thus taking necessary precautions against chronic illnesses and more responsibility of their own health.

Robotic Surgery, 3D printing and Chatbots
Most surgeries are completed via key-hole procedures and some are done completely by laboratory models. Robotic prosthesis are also being used to aid people with sensory, cognitive and motor impairments.
3D bio-printing technology allows the doctor to get a full, undistorted view of the organs they need to see. It eliminates the guesswork and assumptions needed from 2D images. The also helps doctors prepare better for surgeries before even entering the OR.
Chatbots technology is used to help deal with routine medical queries and AI backed messaging. These chatbots learn from patient interactions and assist physicians by keeping a track of contacts, managing appointments and providing prescriptions when needed.

Big Data Analytics
Data is necessary to provide seamless healthcare services. Big data when applied to this industry can be used to help prevent epidemics, cure diseases and even reduce costs. These programmes are also useful to help identify theft and medical frauds. In order to accommodate the growing population, big data will assume a more significant role in improving healthcare and patient satisfaction by reducing friction in the workflow.

In Conclusion
The set-up of the healthcare industry has not changed must in a century. It still consists of doctors, medical professionals and a clinic or a location with waiting areas for patients. Now there is the added use of computers for filling and storing patient data as opposed to old forms and appointment books.
We are in a post-digital era, where despite the healthcare sector being a cautious adopter of digital technology, we can certainly expect significant changes over the next few years. These new changes and technology will push the digital transformation agenda and engage the people they need to please.
If you are interested in implementing digital transformations in your healthcare organization, you can contact App Scoop mobile app developers on: https://app-scoop.com/contact-us.html.  

Imagine sitting and waiting for an order to arrive. An order placed weeks ago. Still there is no available information when the same can be expected. The details mentioned simply state “delivery in 6 to 8 weeks”. Thankfully this is no longer the case.
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Today we live in a time where digital business is a reality. Digital technologies have changed and disrupted most sectors and logistics companies are no exception. The old rules of logistics still apply but the stakes are higher now more than ever.
The digital wave sweeping the world has made it possible to transform businesses, their organizational processes, activities, systems and models to fully leverage the change and opportunities of a mix of digital technologies and their impact across society. 

Digital transformation is not necessarily about digital technology, but about the fact that this technology allows people to solve traditional problems digitally. Whether it is a distributor, customer, firms, retailer and even a middle man in the supply chain, everyone is waiting for something.
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Can Cargo Logistics Go Digital?
Globalization has made it possible for parties all around the world to connect and get items manufactured and delivered anywhere worldwide. Usually the longer the waiting time, the more resources, money and even reputation gets affected when the provider is delayed.

​Products and shipments need to be faster, more interconnected and have a more integrated processes while receiving data from several sources. Businesses need to speed up delivery to please the end customer, intermediaries, and lower costs while staying ahead of the competition.
Most companies now focus on speed while trying to take control of the supply chain or reduce the mediators to hasten the process. Digital technology enables companies to realize and integrate aspects of optimization and efficiency with speed for success and to offer a competitive advantage.

Benefits of Digital Transformation in Cargo Logistics
According to Oliver Wyman, a transport and logistics analyst, transport and logistics companies have increased revenues yet reduced profits and in order to turn this around they need to use technology to standardize and streamline their processes while developing innovative solutions.
Cargo logistics is a broad field and there are several areas which can benefit from digitization. Given below are a few key benefits of using digital technology in cargo logistics:

Increase Profitability and Improve Operations
Digital technology allows companies to boost profitability by improving daily operations. This is done by using digitization to create customer-specific products with more precision. A higher level of automation is used which includes database automation.
For example, automated load building and optimization of the inbound and outbound cargo movement reduces waste and speeds up the process and leads to improved fleet management.
The volatile and competitive environment seen today leaves little room for error and usually profit margins are slim. In such a scenario, removing supply chain inefficiencies and providing a seamless connection between stakeholders throughout the supply chain would be an added bonus.
For example, when we look at the wealth of data logistic companies have, with regards to the movement of goods, patterns related to customer trends, market prediction and insights helps give them a competitive advantage.
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Heightened Security and Asset Tracking
Digitally monitoring equipment helps predictive maintenance and technology also helps to fortify the supply chain in many ways. Digital locks like biometrics and multiple authentications help make the inventory secure apart from physical security.
New digitally enabled business models focus on creation of solutions and value added services. For example, real-time tracking of cargo movement through mobile apps also enables rerouting of cargo by avoiding congestion points or any trouble locations, thus minimizing risks and disruptions.
Digitization also reduces paper work, which usually slows down the process. Locating and checking the status of deliveries becomes easier when paper-based proof of delivery is now digitized. 
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Asset tracking is one of the applications where the internet of things have been present for a while, as part of end-to-end inventory and asset management solutions. Combining sensors, connected devices, big data analytics and cloud technologies has added the possibility of tracking the cargo.
For example, apart from simply tracking the cargo, fleet, crates and shipment, information can be gathered regarding the condition of any item including the vehicles to take necessary decisions regarding maintenance as needed.

Customer Satisfaction
A digital front provides the customer a one-stop-shop experience and improves internal operational visibility by automating previously manual processes. Offering end-to-end services, real-time updates and augmented reality can further elevate operational efficiencies and increase customer satisfaction.
Clients expect everything instantly. Nobody waits for weeks anymore for any product delivery. Customers want speed and have increased expectations and the transport industry is being challenged to meet these real-time demands. For example, Amazon Prime offers same day delivery for any products.
Companies which proactively transform their core operations improve their operational efficiency and have greater control over their cargo which enables the delivery with faster cycle times’ and decrease the response time to customer queries, thus enhancing customer gratification.
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Competitive Advantage
Efficiency and time have always been important factors in cargo logistics. Real-time economy evolution, if used correctly by companies, will give an added competitive advantage. Speed and timing is a customer expectation, which has risen exponentially with the changing times and now it is an important driver to give the company a competitive advantage. For example, Amazon Prime Air is using drones to make deliveries in less than 30 minutes.
Apart from the latest technology, data and analytics are key aspects to speed up the process, offer visibility, digitize value chains and develop new business models. The information gained from the data analysis can help companies predict trends and give them an edge over competitors. Essentially, the company needs to be digitally ready in order to successfully transform.  

In a Nutshell
In order to benefit from the transformation, businesses would need to develop new models, digitize core operations and build a new digital foundation. As the new business models gain traction over the long term,it is believed that digital capabilities will open up tremendous opportunities to win in the market place.

Source: https://www.bcg.com/en-in/publications/2018/digital-imperative-freight-forwarding.aspx

Digital capabilities and information are excellent keys, for companies, to help close the existing gaps while transforming the core operations for better customer engagement and new business prospects which help increasing profits and dealing with problems facing the industry.
Digitization is still considered a big challenge in the transport and logistics industry and yet there is ample room to make the most of the processes, capture the necessary information and speed up the process to enhance transparency while increasing agility as well.
If you would like to know more about how digital transformation can benefit a cargo logistics business, you can contact the App Scoop mobile app developers: https://app-scoop.com/contact-us.html.  

​Digital transformation is a process which organizations undergo to bring about change in the use of digital technology and its impact on the lives of people, work and society. It is more than just providing online and mobile functionality and is now considered one of the primary elements for survival of businesses in every industry in the world. 

The digital movement has affected organizations’ traditional methods of conducting business and has raised the customer expectations regarding the end product and services offered. Today’s consumers compare their experiences with competitors and it is imperative to meetthese new customer demands and expectations to attract and retain clients.
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Digital Transformation in Banking
The financial sector is not free from the repercussions felt by the global digital wave. The first digital value add was SMS banking in 1999. After nearly two decades, the following services are now offered:

• SMS Alerts
• Account information
• Loan applications
• Payments
• Investments
• Customer support

Consumers expect their banks to act and provide solutions like top technology brands in the market. Now more than ever it is important for banks to provide a customised and tailored experience to draw in customers and retain old ones.
Digital disruption is occurring at every level in the banking industry, from new technology to heightened customer expectations leaving incumbent banks vulnerable and hence these financial institutions need to find a way to deliver novelty in their customer experience.

Advantages of Digital Transformation in Banking
Most consumers are now ready for a higher level of digital engagement from their banks as they interact with the digital channels regularly. Globally, branches and ATMs are being used more infrequently by all demographics. This should be considered as an opportunity for banks to improve their digital offerings and increase customer engagement.

New Customer Segment
Millennials today are the largest segment of smartphone users. Approximately 92% of them use smartphones. This allows them to appreciate the ease and efficiency of mobile apps, when it comes to daily tasks. Apart from the older client base, the new generation from 18-35 years would be an ideal target audience for a mobile wallet or a digital bank.
Source:http://www.pewresearch.org/fact-tank/2018/05/02/millennials-stand-out-for-their-technology-use-but-older-generations-also-embrace-digital-life/

Customer Engagement and Enhanced Customer Experience
Digital transformation allows banks to offer customised and tailored alerts to clients based on their spending and usage. It is a more proactive approach to ensure client satisfaction and engagement.

Troubleshooting
Addressing queries and troubleshooting problems has never been easier with the digital revolution. Customers get their issues handled on priority via an app whenever and wherever they may be.

Increased Security
In case of any fraudulent or suspicious behaviour, technology today has made it possible for any transaction to be frozen or verified via the mobile. Using tools like biometric passwords and PINs offers a higher level of security for online transactions. 

While the banking industry is usually known for conservative approaches to change, the customer demands are evolving faster and hence the speed for innovation also needs to hasten. Many companies are tackling this problem head on and banks need to do the same or risk becoming a mere back-office utility.
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Accelerating Digital Transformation
The number of people using mobile phones, in Canada alone, is said to increase to 28.6 million by the year 2021. Based on this, it is safe to say the number of online banking users will also increase and hence banks need to implement a digital agenda which enables them to be relevant at all times and consistent in fulfilling of customer experiences.
Source: https://www.statista.com/topics/3529/mobile-usage-in-canada/

​While many banks are falling behind, those leading the way are accelerating the transformation by leveraging platform technologies to rapidly add a layer of agility to systems, empower employees and enhance the customer experience.
There is a need for change in the interactions between a customer and their bank. Keeping in mind some of the advantages of using the banks apps, many customers expect this kind of connect with their bank as one of their trusted confidants.
The banking and financial markets need to change to fit the evolving society and the demands of its customers. Traditional banking providers will need to combine digital speed and convenience with human interactions to provide innovation and thoughtful caring at crucial moments in the customer’s journey. 

In the coming years, bank branches, ATMs, online portals and mobile apps would probably have different aspects and different functions. Some channels of interaction would gain more popularity over others. For example, customers use the mobile app to solve their queries and problems, thus reducing the need for a call centre.
Human interactions of course are important for milestone decisions and for more intricate problems. However, digital alteration makes it possible for personalizing a customers’ day-to-day interactions, thus building an emotional connect with the bank.
Globally banks are realizing that investment in digital technologies benefits customer acquisition and satisfaction. People no longer want to wait in lines and actually go to a bank for any work or queries. Banks now receive more deposits from mobile channels than from the physical branches.
Banks are no longer competing with others in the financial sector alone. They are also competing with other tech companies which offer digital services.
For example:

• Apple
• Amazon
• Google

Customers connect with these brands and invariably have higher expectations from their banks as a result. In order to keep up, banks need to engineer a digital experience which ultimately could translate into more clientele.

Wrapping It Up
The main aim of any business is ensuring customer satisfaction. With the intention of gaining their trust and ensuring they stay loyal, banks will certainly need to accelerate their digital transformation to serve their customers efficiently. This is one of the only ways to retain customers, strengthen their emotional ties with the bank and also reduce any friction they might have faced earlier.
In order to drive a holistic digital engagement and integration, banks will have to restructure their systems around the customers’ interactions at various stages. Banks would also need to expand their focus beyond increasing digital service offerings to ensure they convert into a truly effective digital organization.
New technology trends are disrupting the traditional banking systems and many organizations are in danger of being crushed if they do not embrace the digital transformation quickly. Most financial institutions believe that digital will fundamentally change banking and completely transform the industry’s competitive landscape.
If you would like to further discuss your digital banking transformation, you can contact App Scoop mobile app development team on: https://app-scoop.com/contact-us.html.  
 

​In contemporary society, it is safe to say people use their mobile phones “all the time”. Smartphone usage in the past decade has seen an exponential boom. Everything is now available on a user’s finger tips and that is mainly thanks to the wave of digitization sweeping the world.

​Practically 25.5 million people, 70% of the population, in Canada is currently using a Smartphone and this number is said to increase to 32.5 million by the year 2020. 
Source: http://mediaincanada.com/2018/01/23/canadas-prolific-smartphone-market-skews-to-ios-study/
Around 1995, when websites were just gaining popularity, it was a common question to ask if your company needed a website or not. Now it seems silly to even question if a brand needs web presence. 20 years ago a brand did not need the internet like they do today. It is a norm now and back then they were only ideas. And this is where we stand today with mobile apps.

Growing Popularity of Apps
Smartphone users spend about 90% of their time on various apps, making payments, shopping, socializing, making bookings and even surfing for the latest updates. Mobile friendly websites are helpful, but they do not offer the same user experience. Also limitations from the mobile browser could even lead to a negative brand impression. 

​The increased use of mobile phones has made it possible for companies to target their customers and offerhyper-personalised services and immediate solutions. It is possible for brands to interact with their clients anytime and from any place thus increasing customer satisfaction and retaining customers. Considering the amount of time spent on mobile phones, it is safe to say that mobile experiences play a huge role in how a brand is perceived by customers. 

An app is not only important as a distribution medium, but if used effectively, it is a communication channel for brands to adapt to what their customers want at the same time as meeting their own business objectives. Last year, following were the number of apps available on popular app stores:

• 2.1 million – Google Play
• 2 million – Apple’s App Store

By 2020, it is believed there will be an estimated 194 billion global app downloads. Keeping in mind these numbers, it is safe to say apps are starting to become a necessity to succeed in todays’ economy.
Source: www.statistica.com

Benefits of Apps for Businesses
Websites have been around for a while now leading businesses to feel they are sufficient and there is no need to have an app as well. For example, the website will not be able to notify customers regarding products available nearby, thanks to geo-location, which is possible on the app. Let us have a look at a few key benefits for businesses which have an app:

Increase Brand Visibility
When a user unlocks and goes through their device, the brand app being noticed would be a benefit for the brand. The design of the app, image or name registers in the subconscious and brand awareness gets triggered. Thus providing the brand with an additional marketing avenue.

Build Brand Recognition
The mobile app acts as a billboard sign, which can be designed as the brand desires. Apps can be created with features specifically targeting the core audience which not only attracts more customers but also makes them come back for more. The more often customers visit the app, the more products and services they will be likely to purchase.
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Boost Customer Engagement and Revenue
No matter what services or products are being offered, a brand needs to provide a pathway for customer-brand relationship. An app is one of the first steps in this process, since it makes it possible for customers to reach out when they face issues or have queries. It also makes troubleshooting a quick and less time consuming experience.
Special in-app promotions will ensure users return for more deals and increase conversions. Strengthening the customer-brand relationship also leads to a positive and memorable brand reputation. Helping a customer engage takes minimal effort if the app is designed keeping the users’ needs in mind. 

Enhance Experience and Cultivate Loyalty
Main goal for a business is to enhance the overall user experience and cultivate customer loyalty. The immense advertising around impacts the clientele and the only way to ensure the client returns is by making a sincere connection with them.
Customers need to be a loyal lover of the products and services being offered and this is possible by just a few clicks on the apps.

Competitive Edge
Developing an app makes it possible for a brand to stand out amongst its competition as customers recognize evolving brands and appreciate their aim to provide a smooth customer experience.

Signs your Brand Needs an App
Does your brand need an app? This is a vital question regardless of the niche or vertical of business the brand offers. Most functions are possible via a mobile site however they will not be as seamless and feasible.
An app which gains traction with customers is a significant way to boost business and a solid number of active users helps determine the value add an app has to the overall business. Given below are a few markers which indicate that a website is no longer sufficient and the business would benefit from an app:

Website Traffic
If a brand website is receiving a lot of mobile traffic, it is certainly time to consider mobile app development. Brands can identify where customers are digitally interacting and if it is on the mobile website, the brand can assist customers by developing apps which offer personalized mobile experiences.

Customer Demographic
Millennials’ use their phones and apps for everything from grocery shopping to bank transactions. If the brand caters to a younger demographic, an app would be ideal and beneficial. Anyone from 18 years to 35 years would be looking for a satisfactory mobile experience and they would judge the brand based on this interaction.

E-commerce Based Company
E-commerce websites and portals might generate satisfactory sales and yet it would be time to consider mobile shoppers. Mobile apps would help boost profitability with special discounts and push notifications. Customer loyalty programs can be initiated, offering the loyal customers richer shopping experiences.

Physical Store
If the brand has a physical store, it will no longer need to depend heavily on marketing to showcase new products or offers. An app allows the business to reach all its target audience which is more effective. More clients will also show up at the store to avail of special in-store discounts and the brand gets to drive up in store sales.

Does the Competitor Have an App?
Digitization of a company’s business process and functionality helps it get an advantage over its competition. If the competition already has an app, it is certainly time to develop one. In this way it is also possible to create an app which is unique by creating an app which offers more or a different experience than the competition.
Customers nowadays demand convenience and mobile apps offer quick services and solutions as required. They are always looking for an extra step or a wow-factor in any brand they endorse. Customers expect their experiences to be personalized and relevant.
Finally, it is important to note that simply developing an app is not enough. The business and developer would need to focus on delivering tangible benefits to the customers while generating revenue. A mobile app is a standard component of any future business and making the choice to develop an app today sets the foundation for the brands future.
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Websites offer countless benefits for a customer experience, but undoubtedly, it would not be sufficient in 2019 to strengthen a brands hold on the market. If you would like assistance on making a decision regarding developing an app, you can contact the App Scoop mobile app development team: https://app-scoop.com/contact-us.html.
 

We live in a digital age, where our phones serve a higher purpose than only making calls. Nowadays, everything is done via the click of a button on a smartphone. Complicated and sometimes guileless processes are accomplished within seconds with the help of various apps like banking, investments, payments, booking services, travel planning, ordering food and even reading a newspaper.
The number of smartphone users in 2018 was 2.58 billion, worldwide. This number is going to increase and by 2022, Canada alone will have approximately 30 million smartphone users.
Source: https://www.statista.com/statistics/467190/forecast-of-smartphone-users-in-canada/

Today, there are various platforms on which smartphones run and the largest competitors in this market are the iPhone and Android phone. Each smartphone has a different operating system. For example:

• iPhone – iOS
• Android- Google Inc.
• Nokia – Symbian OS

​Building of mobile apps has become a lucrative business and a top priority for many companies. By the year 2020, the mobile app market would be worth approximately $189 billion US dollars.
Source: https://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/
There are various types of apps which can be created for use on smartphones like native, hybrid and web. It is often difficult to choose a development approach as the lines between various options are starting to blur. ​

What is a Native App?
An application, written for a particular device or platform is a native mobile app. These apps are developed keeping in mind and, at the same time, taking advantage of the device operating systems features and its software.
For example,

• iPhone apps are written in Obj-C or Swift
• Android apps are written in Java or Kotlin

Since native apps are developed for particular operating systems, users can access them from the dedicated app stores like Google play for Android and App Store for iPhone. Some platforms provide app developers their own developmental tools and interface elements to create the necessary native apps.
Why Choose Native Apps?
Native app development gives the app developers more control over providing their users with the ultimate experience. If a business intends to use the app for interacting with customers it will need to provide a satisfactory user experience, leading to the continued use of the app. Hence using a native app is beneficial as it does not sacrifice the design elements and is still unique to each platform.
As mobile software is becoming a necessity for companies, it is imperious they are aware about the pros and cons of a particular developmental approach.  Most companies invest in native mobile app development because of the significant benefits which come with it. Let us have a look at some key benefits of native mobile app development:

Optimum Speed and Performance
Patience is waning thin in today’s mobile users, where they expect everything instantly. Their expectation from the apps they use is no different.A smartphone allows a native app to leverage a devices processing speed, leading to a quicker load time since the content and visual elements are already on the phone.
Since a native app is created and customised for a specific platform, it shows a high level of performance and efficiency. These apps can directly access the device hardware and are created using the core programming language and API, thus providing a faster execution and fewer hic-ups.

Higher Security
Being developed with the high end language of a specific platform, native apps offer users higher levels of security. Non-native apps are said to have more security issues as they depend on browsers, other core technologies and are subject to their non-standard behaviour.
For example, web apps are said to rely on underlying technologies like JavaScript, CSS and HTML5, which have non-standard nature and hence will lead to more security and performance issues. On the other hand, native apps have the added benefit of remote access and data can be erased remotely if necessary.
This is why developing a native app is a great way to ensure reliable users data protection as they receive more proactive security and upgrades of the platform itself.

More Interactive and Intuitive Apps
Native apps run a lot smoother where users get to experience a seamless operation with the additional benefit of the operating systems interfaces. Since these apps are made for a particular system, a user gets the feel that the app is part of the device.
While web apps are made to look like native apps, they do not perform like them. The flow of the native app is more natural as it has specific UI standards, which allowing the user to interact with the app using gestures and actions they are familiar with, eliminating the learning curve.

Complete Access to All the Features of the App
Native apps allow the developers to get access to all the features of the operating system. Hence, the developer can take full advantage of the platforms software. The apps can also access the hardware of the device like:

• GPS facility
• Camera
• Microphone
• Push notifications

Accessing these functions could be challenging from non-native apps, but native apps have full access and the functions are carried out just as they would on the platform. This helps in executing the app faster and ultimately leads to an enhanced user experience. Non-native apps often have to access the hardware through a bridge leading to slow development and a frustrating user experience.

Fewer Bugs During Development
Native apps make it possible to have fewer discrepancies, limiting the chances of bugs and the developer is not relying on a cross-platform tool like Xamarin or Cordova. Developers would find it challenging to manage two different applications in one codebase in comparison to managing the same in two codebases. This is where native app wins the battle.

New Features
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Things are constantly evolving in this digital age. With the advent of new trends, features and technology, native apps can add the same with ease and are set up to use all available functionality of the platform. Other apps would require time and effort to access the native APIs which might not come.
This problem is more prominent when new versions of the platform are released. Native app developers have easy access to the new software developmental kits (SDK) to build or modify their apps with the latest features which is beneficial to the app and the clients business. Non-native approaches however would need to wait till the latest version is updated before gaining access to the platforms new features.

Working Offline
​Web apps only work when they are connected to the internet, which can pose a problem if the user is on the go or at a remote location. Native apps on the other hand can function independently without the internet. This is a major advantage and the app can even function in the offline mode if needed.

It is safe to say the main aim of any business is ensuring customer satisfaction and increased user engagement. There are a number of apps which flood the market every day and these apps push the bar of what users are accustomed to.
People may debate that the cost of native apps is higher than that of hybrid and web apps. Yes, initial costs may be higher but this is a one-time investment which will benefit the business in the long run. Whichever approach is chosen by the business, the app must be quick, receptive and dependable.
Users are demanding more from their mobile experiences and in order to meet their expectations, hence it is imperative to deliver a high performance product. By offering a vital and more personalized user experience, better performance and benefits of the device features, the native mobile app will result in higher customer retention and boost customer loyalty.
If you would like to know more about mobile app development, you can contact the App Scoop mobile app development team: https://app-scoop.com/contact-us.html.  

The mobile application market is growing at an exponential rate. Thousands of new applications are added to the market every single day. The apps downloaded today entertain the user, help them connect and socialize with people in the vicinity and also share details about their lives and photos online.

These applications allow us to do everything from mobile banking, shopping to controlling automated home technology. In 2018, nearly 200 billion apps were downloaded worldwide. By 2020, it is said the apps industry alone will generate about $190 billion, if not more.
Source: https://www.statista.com/topics/1002/mobile-app-usage/
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Everything is done online and unfortunately this technological upgrade means a lot of personal user activity and information is vulnerable. Data like a user’s address, contact number and sometimes even location apart from banking information and credit card details are within the apps.
A single lapse in security and all this information is available to the cybercriminals and hackers. Ensuring this data’s security is key and the responsibility of the same must be taken by the app development company. ​

Why is App Security Important?
Data exploitation is a serious concern with the growing use of mobile apps. Businesses today have realized that they need to protect their user’s data and safeguard it against associated risks in order to ensure continued business productivity.
App security is a bare necessity and must not be treated like a bonus feature offered to the users. Users want safe environments as they are more aware of the threats and risks that come with using these apps. Hence it is safe to say the success of the app depends on the security it has.
One breach could end up losing the company money, but more importantly their users trust. This is why security must be a priority from the moment the developer starts writing the code.

How to Build a Secure App?
As apps are being used is a variety of ways, developers need to come up with equally different ways to defend the same. Keeping in mind the nature and sensitivity of user information, everything that can be done, must be done to help protect the clients. Given below are a few ways developers can build security into their apps:

Write a Secure Code
If the code has bugs and vulnerabilities, attackers can break into any application at the starting point itself. Research has shown that malicious code affects over 11.6 million mobile devices at any given time.
(Source: https://www.infosecurity-magazine.com/news/mobile-malware-infects-millions-lte-spurs-growth/)
The developer needs to reinforce the code from day one so it cannot be reverse engineered. Repeated tests must be carried out and the code must be easy to update and patch. An agile code makes it possible to update rectifications at a user’s end, post a breach.

Code Obfuscation
Obfuscation is the act of deliberately creating a code which is difficult for hackers to understand and hence cannot be reverse engineered. A developer can use this to hide the codes purpose, logic and values rooted in it. This can be done manually by the developer or by a machine.
Some examples of code obfuscation include:

• Renaming obfuscation: Altering the names of the methods and makes the source harder for a hacker to find or understand. Name obfuscation is a transformation used by most like .NET, iOS, Java and Android obfuscators.
• Control flow obfuscation: This yields non-deterministic semantic results when decompiled as it synthesizes conditional, branching and iterative constructs which produce an executable logic.
• Instruction pattern transformation: The constructs become less obvious as common instructions are converted by this technique.
• Dummy code insertion:A code which does not affect the logic of the program, is inserted, to make the reverse engineered code more difficult to analyse.
• Unused code and metadata removal: Removing debugging information and used code from the application makes them smaller and also reduces the information available to a hacker.
• Binary linking or merging: Combining multiple libraries and executables into one or more output binaries makes the application smaller and simplifies deployment scenarios.
• Opaque predicate insertion: potentially incorrect code or conditional branches are added which evaluate to known results which cannot be determined via static analysis.
• Anti–tamper: A self-protection application can be injected into the source code which helps verify if the application has been tampered with in anyway. In case tampering is detected, the app can shut itself down or even limit functionality.

​Data Encryption
All data exchanged via the app must be encrypted to ensure, even if it is stolen, the criminals cannot read it. An algorithm is used to turn text into jumbled code thus ensuring the apps security. I.e. it is a jumble of non-coherent alphabets to anyone who tries to read it without the necessary key.
For example,

• HTTP is unencrypted and verifiable communication and can be read by any hackerand even be modified.
• HTTPS guarantees a secure version of HTTP. This protocol was designed for secure communication over the internet and it is encrypted by Transport Layer Security (TLS). These cryptographic protocols ensure privacy, data integrity, validate a server’s identity, ensure messages are not modified and verify the authenticity of communication. 

Key management is crucial to ensure encryption efforts pay off. The key must be secured in a container which is not on the same device. Encryption protects sensitive data at all times and can be used to protect data on servers, databases, communication channels and emails as well.

Awareness and Precautions Against Possible Threats
There are different types of attacks which can be expected in this world of cybercrime. Some attackers hack systems, while some might use the phishing form of social engineering. In this type of attack, a hacker learns the user information, login credentials and passwords by pretending to be a reputable entity via email or other communication channels and installs malware through a link or attachment.
Man-in-the-middle or MITM attack intercepts communication between two parties and allows the attacker to eavesdrop and even manipulate the communications. For example, the communication between a mobile app and the database which stores the information can be tampered with.
Extra precaution needs to be taken when using third party libraries and the codes must be thoroughly tested before being used in the app. For example, iOS systems use closed libraries, unlike android, hence hackers find it close to impossible to get source code from iOS libraries. If a libraries source code is public, then necessary precautions would need to be taken like code obfuscation to protect the data.

Cache
The cache exists to preserve temporary data and must be emptied periodically to free up space and avoid problems due to corrupt cache data. A devices cache stored elements of apps so they can load quickly. This includes sensitive user information and login details.
Invalid and outdated information can be stored in cache causing some apps to show errors and hence it is important to clear an apps cache during the testing phase to avoid bugs. Android systems manage cache effectively and there is no longer a need to manually clear the cache.

Data Storage
A device stores its data like media files and settings files locally until the settings are manually changed by the user. For example, Whatsapp stores photos and files sent by or received by users.
Steps need to be taken to secure the stored data to prevent unauthorized access, corruption or destruction. If the data is not protected it can be easily hacked and any stored data will be vulnerable. Following steps can be taken to ensure stored data is protected:

• Locally stored data is encrypted by means of a key
• Keys are stored on the server side and not client side
• Secret keys can be stored within the app if there is no server
• Sensitive data must not be stored on devices
• Secret keys are necessary to identify that someone is an authorized user

High-Level Authentication
Authentication refers to passwords and other personal identifiers which act as a barrier to entry. As a developer it is possible to encourage users to create more case sensitive passwords for authentication. For example,

• Alphanumeric passwords
• Multi-factor authentication
• One time password (OTP)
• Biometric authentication

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Modern users are acutely aware of the threats surrounding them virtually and are rightfully concerned about the security of the apps they use. Smartphones are being used now more than ever and any breaches and access to data not correctly secured by the app can have a detrimental effect on the future of the organization.
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App owners and developers need to accept that it does not matter which platform, Android or iOS, the app is being developed for, the workload for security testing must not be taken lightly. Even an iOS platform is not completely secure and hackers will continue trying to get through its code.
All the above mentioned techniques enable a successful app development with the necessary mobile application security practices to help safeguard the app and the data within. For more details you can contact the App Scoop mobile app developers: https://app-scoop.com/contact-us.html

The internet has played a colossal role in this era, whether it’s related to personal lives or business lives. We are existing in a digital world where digital services are part of our daily lives from ordering food, booking transport, trading stocks and even banking.

“Mobile devices, high-speed data communication, and online commerce are creating expectations that convenient, secure, real-time payment and banking capabilities should be available whenever and wherever they are needed.” – Jerome Powell (Chair of the Federal Reserve, USA)

Banking services are being digitized for identification of customers, providing customized services, automate minor tasks as well as prevent fraud and theft. In order to do so, digital banking has used pins, passwords and has now turned to biometric technology, which has become an integral part of online and mobile banking.

One of the main concerns of digitization is the security threat which comes with it. Malicious software, spyware and viruses are said to have increased by 54% which threaten not just laptops but mobile phones as well.
Source:https://us.norton.com/internetsecurity-emerging-threats-10-facts-about-todays-cybersecurity-landscape-that-you-should-know.html

Unfortunately in today’s world, a strong and almost infallible authentication tool is a must especially in a sector like banking where finances are involved and daily transactions are in the trillions, if not more. With the increase in fraud, most financial institutions have had to take stricter measures to prevent security breaches and biometrics technology has helped the banking industry by doing so and gaining them the customers trust.
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What is Biometric Technology?
Biometrics is an authentication tool and a cutting edge technology, which earlier was seen only in science fiction movies but is now used to unlock a smart phone as well. This technology is a form of identification and verification of physical characteristics or traits which are unique for every individual.

Mobile phones and apps use this technology through their in-built sensors and most banks around the globe are already taking advantage of the same. Let us take a look at some biometric identification methods being used today:
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• Finger print scan:

This is currently the most popular method and is available on almost all devices worldwide.

• Facial recognition:

This identification method is said to be slightly less effective as it depends on the user’s environment like lighting, angle and position of the users face. In the case of financial transactions, this would require a back-up verification process as well.

• Iris scan:

This process has been seen in popular movies where hi-tech security is needed and biometric experts actually believe this to be the most reliable way of verification.

• Voice recognition:

Similar to facial recognition, this works best when paired with other authentication tools as it would depend on the user’s environment.

• Vein pattern authentication:

This method identifies the person using the pattern on veins on the palm and fingers of the individual. These patterns are said to be as unique as fingerprints and harder to replicate.

Why is Biometric Authentication Needed?
Since time immemorial, it is safe to say that money and all things related to money need security. Banking systems have changed forever with the introduction of mobile banking and billions of people are now using the digital platform for their banking needs.
Unfortunately digitization in banking systems has also lead to an increase in cybercrime and this increase in fraud has led to the rise in restructuring mobile security, which has directed to the growth of biometric authentication for mobile apps.
Financial institutions are aware that security questions, passwords and pins are no longer the safest measures against theft.This has led to a rise in the concept of biometric authenticationas banking institutions are accepting the demand for additional security, in the recent years, and adopting the same.

How is Biometric Authentication the Future of Security for Mobile Banking?
Banks can enjoy several benefits if they look at biometric security as an investment and not an added expense. This technology provides the highest method of authentication ensuring unauthorised personnel cannot access the sensitive banking information of its users while protecting the identity of its users.
This technology also makes it possible for the bank to monitor and track their customer activities allowing them to provide secure, accurate and efficient customer services. Given below are a few benefits and reasons of why biometric authentication is anticipated to reach nearly 2.6 billion users, if not more, in the next few years:

• Passwords and PINs become obsolete:

Biometric technology is slowly replacing passwords and pin based access for financial transactions. According to most analysts the PIN number will soon be obsolete and banks will need to adopt additional methods of security, namely biometric authentication.
 
Some analysts argue that PINs cannot be done away with completely and banks will need to adopt multifactor authentication where the customer would need a PIN as well as a biometric modality to proceed with transactions.

• Devices with biometric technical capabilities:

The number of mobile users with biometric integrations is rapidly growing and nearly 70% of mobile users, had smart phones with finger print authentication capabilities in 2018. Companies such as Microsoft and Intel have also recognized the need for next level security and have built biometric authentication systems in their products.
 
Apple and Samsung smartphones have fingerprint recognition software which has made it possible for banks to adopt Touch ID for their mobile app authentication. Thus providing an added layer of security beyond just a password.
 
Source: https://www.statista.com/statistics/522058/global-smartphone-fingerprint-penetration/

• Convenience for customers:

One of the main reasons why customers prefer biometric modalities is because there is no need to remember passwords or pins. This also means there is no chance the account will be frozen in case of wrong entries, enhancing the customers experience and interaction with the banks mobile platform.
 
Banks are using these facilities to improve the services offered and ensure better security and protection of the clients and their assets. It can be used in a variety of banking scenarios including withdrawing or depositing cash at the ATM. Since it reduces the possibility of fraud, customers have less to worry about and with the new technology users are left with an enriched user experience with greater security and convenience.
Apart from these reasons, the banking industry needs to provide secure and convenient banking to its customers to ensure they are loyal and continue to trust the bank. Biometric technology allows the bank to incorporate an incomparable security system, which benefits the bank as well as the client. 

While biometrics is still in the developmental stages and has some shortcomings which need to be ironed out, financial institutions have the opportunity to optimize this technology. Incorporating this technology into the mobile banking strategy will help provide the users with a value added experience of lesser unfortunate security breaches, improved user experience and a more sophisticated interaction with less friction.
If you wish to know more about biometric scanning and security, you can contact the App Scoop mobile app development team: https://app-scoop.com/contact-us.html.  

Why Digital Transformation?

Today’s customer is digital-savvy and likes to be served on the device of their choice, from anywhere expecting round the clock responses. To meet the needs of these new age customers, companies are transforming their ways of doing business. Like any other revolution, digital revolution is comes with many challenges and tremendous opportunities. Are you ready to win or even survive in this new digital age?

No company is immune to this change as we have seen diverse industries being disrupted at an unprecedented pace by companies like Tesla, Airbnb and Amazon. Today every company needs to embrace digital transformation to become a tech company. Digital revolution is unstoppable. The only questions remaining are:

• What stage of maturity are you at with digital transformation?
• What is your digital transformation roadmap?

 
“More than 90% people start with online search before they make a buying decision…Going digital provides you an opportunity to get in front of these people who are planning to buy something that you may be selling”
Source: https://www.insightssuccess.in/why-businesses-need-to-go-digital/
 
“89% of enterprises have plans to adopt or have already adopted a digital-first business strategy with Services (95%), Financial Services (93%) and Healthcare (92%) leading all industries. Education, high-tech, manufacturing, retail, and government are also quickly adopting digital-first strategies to improve process efficiencies and meet and exceed customer expectations.” 
Source:https://www.forbes.com/sites/louiscolumbus/2018/04/22/the-state-of-digital-business-transformation-2018/#3ec3c9cd5883 

What is Digital Transformation?

Digital Transformation has many definitions. App-scoop defines it as a process of making a giant leap in business effectiveness by incorporating today’s cutting edge technologies such as Artificial Intelligence, Smart devices, Internet of Things, Augmented Reality, Blockchain and so on.  
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​Banking is the one industry known for their limited hours of operation. This would be wearisome as formerly, it would be necessary to go to the bank for something as simple as checking the account balance. The unending lines, long wait for information and sometimes being given the run-around by staff.
In today’s world, with all the digital advancement, customers do not need to physically go to a bank to complete transactions anymore. This is a boon as it saves time and transactions can be completed, bank statements checked, money transferred and more, all with the click of buttons. 

The world of banking has gone mobile and most people complete all transactions using their banking apps on mobile devices. This trend has been on the rise and the banking industry needs to adapt and advance to deliver a smooth and satisfactory experience to the customers they no longer interact with.

​Nearly 68% of Canadians use mobile banking on a weekly basis and only 16% are said to actually visit banks. The Canadian banking industry would needs to take appropriate steps to ensure customer needs and demands are met. They would need to adopt digital transformation programs, focusing on mobile app enhancement and development to provide a seamless banking experience.
Source: https://www.greedyrates.ca/blog/need-know-online-banking-canada/

​The primary focus of most banks was to create a mobile app of their own just to enter the digital fray and not loose clients. However some banking apps still only allow people to check their balance statements, transaction history and paid bills. For any further transactions, people would need to call the bank and speak to a representative.
This approach may have worked initially, but now the clients demand more from their apps. Banks need to recognize this user saturation as a reality and turn their attention to enhancing the mobile banking experience in order to engage and retain clients.
Given below are a few points on how the app can be enriched for the banks benefit:

Customer Driven App
Mobile and digital services offer banks the opportunity to reduce operational costs but they must be designed and developed keeping in mind the customer’s needs. One of the main reasons people today use banking apps is because it is speedy, efficient and hassle-free. To ensure this, the app needs to be bug free and should have minimum downtime especially while transactions are in process.
The app is mainly being used by a tech-savvy millennial but there are a lot of clients who are 55-years and above, who can benefit from an easy-to-use app. This also attracts new customers who do not wish to deal with complex apps, prefer natural language commands and transparent offerings.
If the mobile app does not simplify the lives of its customers, it would be difficult to survive in the market. For example, a customer does not need to scroll through the entire transaction history, they can simply enter the date or name of the transaction and identify the specific transaction.
Banks needs to realise that they will need to proactively use their apps digital platform, to interact with and engage customers. In order to do so, they will need to know their demographic and accordingly create a mobile banking app which aligns the business goals and customer needs.

Security
Mobile banking is growing rapidly as are the security threats which come with online transactions. Sensitive information is being handled along with a customer’s finances and it is imperative that the data be protected.
Customers rely on the organization and trust their electronic information is safe. In order to do so, documents need to be password protected and data encrypted. Biometric logins, activation and deactivation of credit and debit cards if lost are also a plus point in terms of security.
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Personalized and AI Driven Banking
Banking driven by artificial intelligence improves how users experience new streamlined features launched by the bank. Mobile apps offer banks customer specific data and usage patterns, which helps the bank with predictive analysis of the customer’s needs, for instance, bill payment reminders.
Giving personalized offers to customers is crucial as the needs of a college student and that of a retired profession would be different. This information can be leveraged, knowing the customers financial history and what offers would be best suited for them.
Thanks to AI there is now a bigger chance to cater to the individual. This kind of banking also reduces the need for clients to speak to bank representatives as they can self-manage their accounts and carry out actions themselves, which earlier needed bank employee’s assistance. However, the personalized experiences offered also ensure the highest level of customer engagement and satisfaction.

Invest in your Delivery Model
Keeping pace with the changing times and needs of the client is as important as delivering the innovative products to the client in a timely fashion. Innovation would be a slow process in a large organization and changes would take time to go through the necessary approval stages.
Implementing an agile development process would be beneficial in competitive markets where competitors try to poach clients. A continuous delivery model may be difficult to scale but the use of agile coaches and customized approaches have led to successful implementations.
Change is inevitable and adapting to the change while focusing on the customer experience is necessary to ensure they are satisfied and help give the company a competitive advantage.

What Does the Customer Want?
Earlier communications were only via phone conversations or face-to-face exchanges and now the customer’s interaction is with the organizations technology not staff. This means the app needs to be able to deliver and be what the customer needs at any given point.
The world of mobile banking might make the face to face interactions obsolete, but customers still demand assistance, which will help plan their retirement, secure their financial futures and manage money. Providing the clients with tools via the mobile app to actually carry out these functions shows they are looked after as individuals not just statistics.
Apart from the continued focus on adapting and innovating, to offer the clients the best product and services, the app also needs to ensure ease of user experience. Even a millennial would jump ship if they has to deal with extremely complex systems. Around one-third of the leading mobile apps are phasing out the older versions and functions despite new add-ins, in a bid to streamline user experience.
Source: https://www.maparesearch.com/
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In conclusion, we can see that the days when banking apps could do as little as show account balances and transactions are over. Over the last decade mobile banking has proved itself to be a vital part of customer-focused banking and research shows that these apps enable customer loyalty while reducing operational costs. Today,  a financial marketer’s approach must be centred on consumers and quite simply the mobile banking app must provide a personalized experiences. If you need any further information on improving the mobile app banking experience, you can contact the App Scoop mobile app developers: https://app-scoop.com/contact-us.html