HTML5 or Native? Which Kind Of Mobile App Is better For Your Business?

Many individuals and organizations that are new to mobile apps and software programming in general are confused by esoteric terms prevalently used by app development companies. Unfortunately, the use of esoteric terms coupled with many app developers neglecting to provide clients a careful explanation of the nature of app development, its process and options transpires to unnecessary expenses, delays in product releases, and ultimately an unsuitable product for a client. The following offers a very short synopsis to help determine whether a HTML5 or Native app is most appropriate for a client’s needs:
HTML5 apps are mobile websites that operate via a mobile phone’s internet browser. Perhaps the greatest benefit of HTML5 apps is that such apps are relatively inexpensive to develop and maintain. HTML5 apps are also device agnostic, which means that they would operate on any iPhone, Ipad or Android platform and are also able to adjust to the specific mobile screen size and user interface. 

When is  a HTML5 App Most Appropriate?
A HTML5 app should be chosen over a Native app when a person or organization wishes to adopt a mobile strategy, albeit, one that is of moderate importance of their overall marketing strategy and as such, wishes to be employ a conservative budget.  For instance, a company operating an e-commerce website may wish to develop a HTML5 shopping app to capture surging mobile traffic and mobile shopping consumer behaviour.
Native apps are installed through an application store such as Google Play or Apple’s App Store. Native apps are developed specifically for a single platform, which proves to be more costly. Nonetheless, Native apps have a greater scope and depth of programmable capabilities and can tap into a mobile device’s core features such as its camera, push notifications, calendar and so on. Moreover, a Native app allows for a superior user interface and an enhanced user engagement capacity providing a true mobile experience.

When is a Native App Most Appropriate? A native app must be developed if a person or organization wants to develop an app that necessitates greater functionality.  For instance, if an app needs to provide greater interactive functionality to allow users to more effectively communicate with a company or engage with content, a Native app is by far the more appropriate app solution. 

True Mobile Experience

App-Scoop’s research reveals that most mobile users prefer utilizing a Native app in lieu of a HTML5 app. The rationale behind this assessment is that in addition to quick and convenient accessibility, mobile users enjoy the greater functionality, user interface, and engagement proffered with Native apps. Although a Native app may be more costly, the value it creates for users when functionality and user experience is essential will invariably materialize as an excellent investment.