3 Strategies That Encourage Customers to Download Your Mobile App

In the current digital world, technological advancements and high-end software are grasping the consumer interest.

Smartphone users are utilizing mobile apps for a variety of tasks, such as communication, purchase, and entertainment apart from just making phone calls.

In fact, most smartphone users spend 88% of their entire mobile usage period on mobile apps. Owing to this, businesses are focusing on app development to reach more smartphone users, intending to gain more clients and expand their revenue. 
Businesses utilize different marketing strategies, design elements, and upgrades to catch user interest. However, these do not guarantee loyalty in such visitors; at least 24% of all apps get deleted directly after downloading.

This is why you need to provide a good incentive to consumers so they are compelled to download your app.

Here are the three effective strategies you can adopt to gain customer loyalty and retention:

  1. Reward incentives
Businesses offer incentives in an effort to keep customers engaged with their brand.
In the global competitive market, every brand is continuously developing new apps and cheaper product alternatives to attract customers. Thus, you need to offer your regular customers attractive app rewards that would hold their interest in your brand only.
A lot of businesses utilize tactics like providing store credit on purchases and cashback offers to retain existing clients. Businesses also provide free service with purchased items as rewards to their customers. These bring the customers back to the brand and boost engagement and sales.

 Case study
The following is a notable example of a successful rewards program:

The cosmetic brand Sephora offers its loyalty program named the Beauty Insider Program.
As per one company representative of the brand, this program makes up for 80% of their total transactions.
The loyalty program contains many user-friendly features for the customers and is structured in a tier-based reward system. The app analytics check the total expenses of the customers and offer specific tier rewards based on their expenditure ranking.
For customers, this strategy works as a motivation to continue their association with the brand. Another customer-oriented feature of this loyalty program is personalized product recommendations.
Birthday promotions in the tier system include offers like free product shipping and makeovers to top-tier customers. Lower-tier members continue purchasing from the store to ensure their rise in ranking.

 Types of reward systems:
Businesses utilize three categories of reward systems for customer loyalty growth. They include the following.

  • Tiers: This tactic is a gamification technique that many brands apply to increase customer engagement. Businesses set the reward system on a hierarchical ranking basis; the highest tier holders receive the most exclusive rewards.
    Different types of awards apply to particular tier groups besides the top-tier holders. After crossing a pre-set milestone, like a particular number of purchases or a percentage of total expenditure, customers can ascend to the next tier.
  • Points: This type of loyalty program is highly common among businesses globally. Customers get store credit for their continuous patronage and that increases their points. Later, these customers can exchange their points for free services or products.
  • Paid loyalty program: In this particular type of rewards system, the customers can use the loyalty program benefits after paying a fee. For businesses, this is an additional source of profit as well.
    The customers who paid for their loyalty membership would continue using the program since they invested in it. Plus, businesses focus on these members on a priority basis. One common benefit brands provide in a paid loyalty program is priority sale access.
    Here, a brand allows early access to its premium customers over other visitors during a sale. One example of this is the Prime Day sale for Amazon Prime members.Other than choosing the type of reward system for your business app, it is important to decide when you must reward your users.. Here’s how you can do it:
  • Reaching a spending target: You can offer rewards to your customers when they spend a certain percentage of money on your products. Offer discounts or free product additions to them.
  • Providing feedback for new product launches: Before your new product is live, you can offer a free trial of it to customers in exchange for feedback.
    It would retain these customers as they would feel a sense of loyalty to the product they reviewed and your brand.
  • Recommendations: Particular brands offer extra gifts or discounts to their customers through in-app notifications when they recommend the app to another potential customer.
  • Miscellaneous options: You can provide rewards to your consumers in exchange for viewing videos, subscribing to your company blog, or sharing brand-related ads online.
    For example, some gaming app developers offer one extra life-line for every ad video the player watches.

  2. App Personalization
Customers like a service that knows them well and can provide them with what they need quickly. This quick and effective service would enhance their loyalty to your brand.
In one survey, 40% of the marketing leaders who participated admitted that adding personalization in apps has increased their overall sales.
Some personalization tools you can add to your business app include discounts, push notifications and tips.

 Case study
One example of an app that uses this strategy is Flo, a women’s health app. It monitors the user’s menstrual cycle and uses AI-based technology to chart their next ovulation cycle. Besides, the app provides personalized tips as well.
To utilize this technique accurately, you need to understand two things:

  • Customer journey: View all the data regarding a customer’s journey through the app. The interactions you should focus on include clicks, visits, and the overall behaviour of the website visitor. Thereafter, you can create a data-driven representation or user persona.
  • Sales funnel: Here, review the sales models and understand which one is bringing the most prospects and generating leads. Then, you can target related notifications to the specific persona.

  3. Technological applications
Businesses are utilizing advanced software in their business apps to boost customer experience.
Some technologies that companies are investing in include augmented reality (AR), cloud computing, artificial intelligence (AI), and real-time video chatting features. These modern technologies enhance the user experience on such apps.
From a customer value standpoint, Millennials and Generation-Z consumers use mobile apps frequently. A report says that 21% of Millennials access an app 50 times each day on average.
This generation is more interested in novel technologies. So, adding advanced software in your business mobile app would increase your brand popularity with these audiences.
Some of the technologies you can implement in your mobile app to improve customer experience are as follows:

  • Artificial Intelligence: The combination of AI technology and robotic automation increases the productivity of agents and reduces the costs of production and maintenance. The software in these applications handles repetitive tasks automatically and securely.
    For example, during transactions, the AI securely keeps the data stored within the app. Consequently, when the customer repeats this task for different purchases, the process occurs automatically.
    One important point to note in this concern is keeping the AI functionality transparent would gain customer loyalty.
  • Chatbots: Mostly powered by AI, chatbots are instrumental in improving customers’ app usage experience. Automated chatbots quickly gain data from effective databases of company-wide systems.
    These automated communications improve the app usability experience of users, who get the support responses to their queries quickly.
    Customer service organizations promote the usability of these services; almost 23% of such organizations in 2019 adopted AI-powered chatbots for easier service.
  • Video chat: Video chat feature for customer and support staff communication enhances the customer service experience in apps. Instead of relying on an automated voice or reading automated instructions, users can interact face-to-face with the support managers.
    Plus, the staff can visually showcase product/service-related solutions. Moreover, a face-to-face conversation creates a personalized connection between the brand. This develops brand loyalty among these consumers.
  • Voice recognition software: Business apps currently use this technology in their apps; the users can communicate easily with the in-app bots using this.
    The software includes features like multi-language and regional speech tone recognition. This would increase brand loyalty to your brand for global customers.
  • Location-tracking: Many apps for businesses currently utilize beacon technology with the help of Bluetooth and GPS. There is a debate in the global market about this technique in regards to privacy concerns.
    Therefore, if you employ this in your mobile application, do so carefully. Now, look at some tips to keep in mind when using this strategy:
  • Understand the USP of the brand: If you know what the USP of your brand is, you can utilize the technology that would best suit your goal.
    For example, the AR technology of Sephora assists customers in buying suitable product types at the best possible price. This highlights the characters of loyalty and honesty; two important values of the brand.
  • Check the options: Learn more about the types of technology available and choose one that works best for your branded app.
  • Hire a development team: After you have decided on advanced technology, hire a team that would handle the app development process. Research your options and then select a reliable app development company that would follow your brand vision accurately.

To retain customers and win new ones, businesses need to opt for techniques that the customers can utilize in the long term.
So, understand customer behaviour and needs, and then choose the best strategy among all these three or customize to make the right combination that your users can benefit from and become your brand advocates.
This, in-turn, would help you get more app downloads from your direct and indirect customers with high chances of conversion.
Contact the App-Scoop Vancouver Mobile App Developers for further details.

What Is the Importance of Technology in the Health Industry?

Technology has impacted different sectors of society globally, including the healthcare industry.  
Different technologies are used in different activities in medical institutions for patient care and better infrastructure.

Information technology, in particular, includes a series of systems including computers and telecommunications that are utilized to retrieve, store, and send data.

In terms of its implementation in the healthcare industry, this technology is used to handle the medical data of patients, procedures, and contact details. The advent of technology in the healthcare sector has been instrumental in discarding a lot of outdated tools. 
For example, professionals like medical coding specialists, medical assistants, and registered nurses are using Electronic Health Records (EHRs) in place of paper records.

Technicians and nurses input the data about the patient into the integrated digitized system and update test records of the patients through cloud computing. Also, doctors, patients, insurers, and other professionals can receive the procedure records and medical records efficiently.

Besides, the information-centric tasks, technology in the medical field has brought improvement in different clinical departments. Physicians can interact with patients in different locations remotely via telemedicine as well.

All in all, it is expected that medical technology growth worldwide would occur at a rate of 5% by 2022.
The following are some of the most notable benefits of technology in the medical sector.

  1. Real-time information accessible to multiple users

Previously, medical professionals had to keep a note of all the patient data in paper records. To check the current or previous records, professionals had to search through the ‘chart’ room or records room.
This was time-consuming, and the misplacement of particular papers was a common issue.

With information technology, such data is available in cloud computing systems. Many medical facilities utilize a secure shared network for information storage, and different hospital personnel can access this information. And connectivity is available through multiple types of digital devices.

Such information in the EHRs are available in real-time, which benefits critical patient care cases.

Features like reporting capabilities, easier communication, remote accessibility, and safety alerts allow doctors to handle patient care even when they are physically absent from the hospital premises.

  2. Abundant data availability

One of the benefits of MedTech is that users get access to a vast amount of data. In terms of treatment and diagnosis management, this proves highly effective.

For example, wearable health-monitoring technology collects statistical data about a user’s daily sleep pattern, heart rate, steps taken, and exercise output. Later, it transfers the data to mobile apps. Stents and pacemakers send the automatic update codes directly via the internet.

Plus, patients use particular devices for blood glucose level, weight, and blood pressure calculation records. Overall, with MedTech apps, physicians get this information quickly and they can plan the treatment schedule.

Big Data technology syncs the aforementioned data and EHR-enabled data to create analysis records. Using this information, it is easier for medical administration personnel to spot any gaps in care management and the current population trends.  

Medical professionals can view this data as a reference to optimize high-quality economical and health-related outcomes. As a result, they can utilize the best possible practices to provide individualized medical care to patients.

  3. Better public health

Clinical researchers and public health care professionals use EHRs to receive maximum medical knowledge. Using these, they can create better treatment medications for common health problems and viral outbreaks.

With a centralized health IT system, healthcare officials can understand the extent of the outbreak quickly. Thereafter, they can start making preventive plans like increasing the production of medicine shots and enable their transport to the affected regions quickly.

  4. Safer medical care

Medical care officials can utilize healthcare technology tools to provide optimized and accurate medical attention to their patients. Such tools contain usable features like digital balances and checks.

They also provide automatic alerts to healthcare professionals about critical patient information like their allergy history and other applied medications. This way, physicians can avoid providing wrong diagnoses and drug prescriptions.

EHRs contain a similar alert notification system that updates patient records regarding previous medical history and current medical plans. The CPOE (computerized physician order entry) system is another technological solution that assists with careful medical data collection.

  5. Healthcare cost reduction

With the help of Telehealth apps and medical systems like the EHRs, the healthcare cost has reduced a lot. Plus, patients don’t have to visit doctors one-on-one necessarily. They can use the apps and take up counselling.

There has been a rapid surge in healthcare apps after the covid-19 breakout because patients were restricted to visit doctors until the case was of absolute necessity.

One study showed that using EHRs for patient care had decreased the outpatient care funding cost by 3%. 

  6. Medication reconciliation

Another benefit of the EHRs is that it operates as an automated digital medicine catalog. The reconciliation tool within it allows medical professionals to develop a proper medication list and maintain it easily.

While this tool is useful for assessing patients’ medical history, it only includes medications available within the network or system. Maintaining absolute accuracy in the list management is dependent on the memory of the patient about their medical history.

However, this is not the easiest tool to handle during an emergency case as physicians would not get the complete list of medications the patient is using.

But new software versions are available now, which are more comprehensive. These include pharmacy apps that collect data about medication pick-ups and dosage changes. Moreover, the app compiles all the real-time information and creates a visual list.

Most of the data is derived from the fulfillment needs of pharmacies. These types of data include missed refills, pickup dates, and changes in dosage. With proper reconciliation tools, it is easier to create transparent reports of the medication regimens of users, improve usage continuity, and reduce incorrect medication usage.

  7. Better connectivity

With the use of technology, health care providers can communicate better with patients, quickly and effectively. Patient visits can occur over the digital platforms in case the patient is incapable of visiting as well.

After returning from a doctor’s appointment, patients often have extra doubts regarding the treatment care they are following. Many individuals have questions about their health condition and a diagnosis for certain small-scale problems. Visiting the hospital is not necessary for these.

A medical app, in this case, works as a medium of communication between the doctor and patient for clearing simple queries.

Moreover, after hospitalization and discharge, medical professionals require steady contact with patients to guide them with their recovery process. These apps are useful here as they include features like an integrated algorithm that identifies at-risk patients for remission.

The apps send alerts regarding such information to the physicians. Also, they transfer automated reminders to patients for following after-surgery recovery steps.

Another feature that enhances communication in this field is the patient portal. Patients can open their hospital records and medication history, online scheduling of appointments, registration, bill payment, and other details.

Using these platforms, physicians can conduct medication adherence discourse with clients after discharge and handle post-op visits.

With the Telehealth app, connectivity is possible between patients and doctors even at far-apart distances. Individuals with mobility issues or residency in a rural area can receive effective and regular medical checkups with such apps.

  8. Safety and Legal Concerns Regarding Healthcare Information Technology

As mentioned above, the use of information technology has benefited the healthcare industry highly. It is instrumental in enhancing patient care during and after hospitalization; however, there are privacy-related concerns available.

Data breaches are a common threat to the medical industry. A statistic highlights that stolen health-related credentials, in particular, are worth $10 or more in the global black market. Thus, the loss of sensitive information to hackers is a serious safety concern.

To deal with this, regulations are present in local governments worldwide for regulating a safe, legally-protected, and confidential data storage as well as transfer digitally.

For example, the HIPAA privacy rule of 2003 upheld the policies concerning the disclosure of information. Other policies have been put in place since then in regards to software-based information safekeeping in the healthcare industry.

That said, developing a healthcare mobile app for your business can prove its efficacy.


Let’s find out!

  Reasons to develop a healthcare mobile application for your business

There are many reasons why you should develop a healthcare mobile app if you have a career in the medical field.
The following are some of the most notable benefits of healthcare apps:

  ● Efficient medical care: Through a medical app, doctors can access the centralized database to quickly collect the medical records of their patients, create new records, and review test results. It increases the efficiency of medical procedures and consumes lesser time.

  ● Easier patient-doctor communication: Through the Telehealth apps, patients can get in touch with doctors quickly to evaluate simple symptoms and perform diagnosis. Such apps may contain automated medical instructions as well.

  ● Customized patient care: Doctors can provide personalized treatment plans to their patients, using the data available.

  ● Hospital management: Internal hospital management is easier to coordinate with the help of apps. The administration staff can use the hospital app to evaluate each department’s condition, log patient and medication details, operation schedules, and set focused targets.
Since everything is better organized on the app, the staff can effectively monitor the execution of all tasks as well.

The application of modern technology in the healthcare sector is increasing as we speak.  Be it bid data, AI, ML, or application development; each of them empower your business so you can provide unmatched services and care to your patients.

And mobile health apps are useful for various sectors in the medical field; like, medical management, fitness, personal health record-keeping, medication management, and diagnostics.

They also help improve communication, empower medical institutions, increase convenience and health awareness while decreasing medical costs, and countless other benefits.

Contact the App-Scoop Vancouver Mobile App Developers for further details.