It is to cope up with continuous changes the market faces every day and if your application isn’t adapting to this dynamic world then there are high chances that you will be losing a lot of potential customers. Redesigning your app will boost your conversion rates and will make people stay on your app to consume more content. This article will tell you when and how you should redesign your applications.
If you are facing any of the following situations, you can consider redesigning your app.
1.When your app conversion rate is poor
If you are experiencing a low conversion where your sales are low and your app users are not active then you should opt for redesigning your app. Every application aims to produce a high sales conversion rate otherwise all the benefits offered to the users will go in vain. Stat says UX design can increase your conversation rates by 400%. Through redesigning you can make your app more engaging and focus on improving the user experience of the app.
One of the examples can include Dominos, the company was seeing a high bounce rate and wanted a solution to fix this problem. The firm redesigned its UX by using the correct size and layout options.
The major concern was to improve the user’s navigation ability and by redesigning it, the application saw an increase of 23% in their conversion rate.
2. When you want to improve your audience reach
You can opt for redesigning your app if you wish to target a new audience and want
to maintain your current audience by providing them a quality user experience.
The process of redesigning should be based on what type of user you want to target
and what are their pain points that you will try to solve.
One of the examples is Flicker, who was first named Game Never-ending, which was
a role-playing game focusing on social interaction and one of its features was to offer
This feature became popular and then the app was fully redesigned to attract the same
kind of audience.
3. When you are rebranding your company
If you are planning to incorporate new ideas into your application, you need to
display them to your audience as well so that people can decide if they want to be
resonated with you or not. This might also give you a new audience to reach and
improve your conversion rate.
For example, the tool DoubleClick was acquired by Google and was named Google
Ad Manager. So, Google maintained the same style and format for Google Ad
Manager as it was for other Google applications.
4. When your competitor’s app is performing well then your app
Accessing your competitors can be a major parameter to know if your application is
performing well or not and if you aren’t matching or overpowering them then this can
become an area of concern for your app.
There can be times when you are not doing well than your competitors so you need to
assess what are the features that they have and you don’t and how you can surpass
Redesigning your application is one of the ways to improve the performance of your
app. You should focus on simplifying the user experience and be up to date with all
the new trends so that your old user doesn’t leave your app and the new user gets
attracted to it.
1. When your user complaints are high
Accepting criticism is the most effective way to improve and listening to negative
opinions from people who are using your app should be a matter of concern.
If your app has a low rating (below 3 stars), or people are bashing your application
for features they didn’t like or the problem they are facing, so you need to see and
examine the issues in detail. If a majority of people are facing the same problems then
you need to solve them by redesigning your app.
Take the example of Forbes, an American publishing company that was not able to
increase its number of downloads due to problems in the UX and its competitors had
over a million downloads.
To fix this Forbes decided to redesign the application, which resulted in an increase in
the number of downloads from 100k to 500k.
2. When your application content consumption time is low
The content consumption time means the average amount of time a person is using is
spending your application and if it is low that means people are not using your app.
And, if they aren’t using your application that directly points to a low conversion rate
so you need to redesign your app and add all the extra features so that you are not
Always use the latest UX so you can connect and engage with your customer without
3. When you are not able to convey your idea to your audience
This happens when you are offering too much to your audience that they get confused
and skip using your app. Providing extra features are good but not at the cost of
losing your customer.
A major example can be Uber, according to them when extra features were added to
Uber people got confused and ordered the wrong product and this became a major
issue for both the user and the app.
So, they decided to redesign its product and simplified the features which can now be
easily understood by the user.
Now, analyze if your application is facing all the above problems and if they do, you can opt
for redesigning the application to improve the UX of the app.
How to redesign your app?
Step-1: Analyze your app performance
Analyzing analytics is the only way through which you can go deep down to reach the root
cause of your problem.
You can check these three parameters in your application-
- Conversion rate- Check the conversion rate of your app, see how many people are
purchasing your product.
- Content consumption rate- Look what is the minimum amount of time a person stays
on your app.
- Drop-off rate- The last would be to analyze how many people downloaded the app but
uninstalled it after some time.
These pointers will help you set a primarily quality check of your application.
Step-2: Examine customer feedback
Play store reviews tell a lot about your app and have the capacity to change other people’s
minds as well to stop downloading your application.
So, your aim should be to solve the genuine problems of users and understand why they are
facing those problems.
Step-3: Evaluate your competitors
At the end of the day, you want to surpass your competitors and provide quality services to
Evaluate your competitors by setting features or user feedback comparison, by doing this you
will know the area your app needs to improve.
Step-4: Write down your changes
Now, that you have analyzed everything from your app UX to your competitor’s reach, you
are ready with the list of changes you want in your application.
Your next step would be to discuss all the changes with your team, and after you get the
green flag start working to improve them.
Step-5: Redesign and Evaluate
Implement all the changes you were looking for in your application and make your UX in
sync with your audience’s needs.
After implementing the changes evaluate your current UX with your competitors and analyze
your user’s feedback. You can also A/B test multiple UX to see which one is performing
Following these steps will help you stand out from your competitors and create a fresh image
in the mind of the user.
Companies that have successfully redesigned its application
It is one of the most popular social media apps and was launched in 2010 with an app logo
and interface which is very different from how it looks today. Instagram
redesigns its app very often to provide a premium user experience to its audience.
It was launched in 2004 and became a massive trend in the youth by offering
high-quality UX. The application has redesigned its self-multiple times according to
the consumer’s taste and feedback.
It is an online music listening app and Spotify has redesigned the application various
times. The latest change of Spotify was on making the navigation simpler.
It is one of the famous home devices that use speech recognition to perform a task.
You can connect your electronics like fans and lights with Alexa. The application has
made a major change by allowing the user to group the electronics according to your
These are some big apps that redesign themselves very often to survive with the various
trends and user tastes.
After reading this you must have gotten a clear picture of whether to redesign your
application or not. Redesigning will help you in performing much better in the market. It has
helped companies of all sizes; you can consider this for your business also.
Contact App-Scoop for further details. https://www.app-scoop.com/contact-us.html