Why is Customer Feedback Important for Your Mobile App?

​The best way that a product will thrive and grow is through customer satisfaction. Customer feedback is one of the key elements in driving customer satisfaction and business improvement. Feedback from customers helps you to steer your product roadmap to make the changes quickly and not keep trying to figure out what is going wrong through statistical or analytical data.
*As per the recent study published in Statista, mobile app downloads will be more than 269 billion in the year 2017. So logically speaking, there is a lot of competition for app developers. Hence, it’s essential for them to create an app that is functional, engaging and most importantly provides value to its customers.
*Source: https://www.statista.com/statistics/266488/forecast-of-mobile-app-downloads/

As per the Digital Marketing Trends for 2017, the apps are ranked according to the customer’s experience. Gather user feedback is the best method in understanding what the customer wants and improve that in the app. 

Let’s take a look at a few reasons that makes it essential for app developers to receive feedback from the customer.

Cost Effective

The app’s costing is not only done on the basis of its technicality but also the time duration and development resources. For instance, one bug could sometimes take days to fix or adding a new feature which would take months to roll out. Now imagine if you invest in all of these resources that the new feature doesn’t really matter to the end users? Isn’t that a waste of time! To ensure that you don’t face such a situation, it’s essential that you get some feedback from the customers before you plan to implement it. If you implement the feedback given by the users, then your company will yield apps that meet customer expectations. 

Creating Correct Milestones

Create a feedback mechanism where the customers can voice their concerns and opinions, to understand which app features should be kept, which ones don’t really matter and which new ones should be created for the users. Making a roadmap for your app is very essential.

Understand Your Customers

Communication should always be a two-way communication. The only way an app developer can communicate with its end user or audience is by creating in app surveys that they can fill. Here, the customer can state their woes and issues that they face in the app. They can also rate certain services as being excellent, which as an app developer gives you the understanding of what your customer needs at the end of the day.
The idea is to ask the customer feedback in real time i.e., at the time when the user is facing a difficulty and can’t overcome it. A simple toolbar can be integrated for smooth and seamless feedback about the overall experience of the user.

​Combining Analytics and Feedback

Customer feedback can also be deduced by analytics to a certain extent. But if customer feedback is combined with analytics, the app developer will have a clear idea of the issues that are caused. A problem can be pin-pointed with the help of analytics, for the instance, short sessions of users on the app. But do we know why the users are logging out of the app or using the app for a longer time? Here, the role of customer feedback comes in – you have got a lot of feedback about too many ads popping out or the session being timed out or the app hanging up on clicking a certain key or option.
When you have a thorough analysis of the data and the feedback from customers rectifying problems becomes relatively easier than trying to figure it out yourself. This in turn directly affects the number of user base on your app.


You need to work with CX-centric developers to integrate in app surveys and customer communication tools in the app. These tools can be found on the internet easily, but they aren’t incorporated in mobiles. Incorporating the tools gives you access to a wealth of knowledge given by the customers about the features and enhancements that can make your app more popular.
For instance, when a feedback tool in real time was incorporate in the app Urbanspoon, they received more than 7000 pieces of feedback. The Urbanspoon app worked on the feedback to make it better and a smoother experience for their customers with each new update.
Customer feedback shouldn’t be taken lightly or given to an intern. It is one of the key components to keep your business thriving and make your app popular. Feedback from customers is the only way to understand if your product or service is yielding benefits. In the end, you want to create a useful and rewarding experience for your customers can help your app attain success in the future. 

Pre-Planning Steps for Successful Mobile App Development

​Mobile app development industry is a growing and competitive industry. There are always a few apps that are successful while many of them fail. Have you ever thought why? Well, let’s just take a look at the entire app development process from the beginning to the end to understand what goes into making a successful app.
Why pre-plan a mobile app?

​Firstly, it is very important to come up with a concept for the app; what is the basic concept of your app, what is the core feature of the app, etc. Is this enough? Not really! When you get an amazing idea for building an app that promises you a good financial income, most app developers do a research on Google or check with family and friends on how to develop on the idea. Well, that’s not really how it should be done.
Pre-planning the app is an important stage before actually starting to work on the app. Mobile apps fail within a few months because of lack of strategy and poor planning. Firstly, it’s important to have a well-laid out concept of the app.
Next, you need to research on market trends, list the goals and determine the target audience. The flow and concept of the application must be noted in the form of a flowchart or bullet points or timelines. A budget must be set. Development and production must be streamlined to ensure that the output compares to the design specifications and is completed in the budget set.

Stages of Pre-planning an Application

You need to list the fundamental parameters of the application such as;

  • What does the app do?
  • Which platform should you build the app on?
  • How will the mobile app function?
  • How you app will make money?

Let’s take a look at the steps below to help you understand the pre-planning process better!

Step 1: Jotting down your concept

The first stage is to write down in 250 words or less the concept of your application. Use simple words to help others understand the basic concept of your app. It should cover the following points:

  • What is the app about?
  • What are the expectations from the app?
  • How the app will produce value to your users? Is it solving a pain point, making things easier or provide entertainment value?
  • How will the app work?
  • How will it engage and be helpful to the users?

In short, include the core idea of the app and the key features and cut out words that are too frilly.

Step 2: Determining your target audience

The next step is to understand your target audience. Who will you be selling the app to? Your target audience can be defined according to an age group, corporate or everyday users, male or female, geographic location, etc. This will help you in build an appropriate app; this will also determine if the app fulfills the need of the audience as you will need to analyze their buying behavior.
The questions that you should be asking are:

  • Who are the users?
  • Is the app solving a problem?
  • Is there a lot of scope in the market?
  • Is there a gap or an opportunity in the marketplace?

Gather feedback to test your concept. Research will help you determine if the concept needs to be refined.

Step 3: Researching apps that are similar to your app

Unless the concept of your app is extremely new or super innovative, you are bound to find competition in the market. So the third step is to understand those similar apps and the problems that they solve. It is important to study them thoroughly and note down loopholes and bugs. This will help you make a better app.
Some of the questions that you must ask during research are:

  • Why is the app successful?
  • Are there any negative comments or issues that are mentioned in the feedback, reviews or blog posts?
  • What are the marketing strategies that are used?
  • What does the app cost? Are there in-app purchases?

Ensure that the app that you are planning to build offers users more value and has better productivity than the competition’s app.

Step 4: Brainstorming with your team

Most times it’s said that too many cooks spoil the broth but in this case, brainstorming with your colleagues will definitely lead you to better results. Every customer has a unique thought process. Similarly, when you brainstorm the team members put forth their opinions and suggestions and problems that they might face while operating the app.
It is recommended to include people from different fields. Ask them to give their opinion about all aspects of the app; marketing, developing, functional, strategic, etc.

Step 5: Preparing a list of outputs expected

The fifth step is to prepare the list of outputs that are expected while developing the app. This tally will ensure that the app is being tested at every stage and the final output will be as close to the one imagined. Discuss the technical feasibility of the concept with your in-house development team or potential vendors. It is important to discuss platform capability, devices, connections, security and support requirements.  Create a list of functional and technical specifications so that you can compare them to the original concept. Keep your app basic and don’t overdo it. Keep it as simple as possible.
Step 6: Create a flowchart

After listing down all the steps, translate your ideas into a simple flowchart. It is the best way to communicate your app idea. When the developers are clear about what is expected out of them at each stage, it becomes really easy to review and then keep working on the app in the development phase. It should include your goals, timelines, budget, deadlines, steps of the development process and the person responsible for each process and stage.

Step 7: Prepare Screen

Draw out a sketch for screen navigation. It will help the developers develop the UI correctly. It will also help you fix minor issues that you might face while doing the same.

After determining and noting down all points for your app, you need to move on to the next stage, i.e. prototyping.

iOS v/s Android: What to Build First?

​With the advent of technology and smart devices, the use of applications has been increasing continuously. The types of apps available in market range from social media apps such as Facebook, Instagram to gaming such as Candy Crush, Pool to local stores where the user can order groceries such as Grofers, Nature Basket. All these apps need to be built on a platform that is supported by these smart devices.
The most common topic of discussion among developers, “Which platform should a company choose to build their app on? Is it iOS or Android? 
Well, to understand better, let’s take a look at both these platforms in detail with their pros and cons: 

*Source: https://mixpanel.com/trends/#report/ios_11

Companies with good revenue resource can build both their platforms for their users. This makes more sense for large or global companies as they will have Android and iOS users. For mid-sized companies, it is necessary to choose one platform and then move on to the next one. You can maximize your audience on one platform and then roll out on the next platform to see a quick increase in your user base.
So, when do you choose iOS first?

  • Firstly, it depends on the demographics of your user, for example, if you are introducing an app for a grocery store in Beverly Hills, then you must target iOS. This is because there are more Apple users in this area than Android.
  • Since, a lot of capital needs to be raised to build an app, the best way to test is to develop it for iOS users. This is the case for most start-ups because of its cost and speed to market. More recently, the Coachella conference organizers stated that 90% of their attendees use iOS and their attendees are definitely reflective of influencer types.

When do you choose Android?

  • If you are rolling out an app for mass users in developing nations, it will be sensible to build your app first on the Android platform.
  • Also, if you are looking to make customized apps, you much choose Android because of the flexibility it offers. The iOS platform is not supported by all hardware and software elements.
  • If you need a quick approval, then the right choice will be building an Android platform.


At the end, most apps will end up being on both platforms to maximize their user base. In today’s world of fragmented audiences, it is the most logical conclusion. This is where the developer should consider cross-platform app development tools. These tools allow you to develop two apps, Android and iOS, at the same time. They reduce time and cost for development. 

Is Hybrid Apps the Future of App Development?

​The “application world” is a market that is constantly growing. Not only the app world but the technology in the app industry is growing at high speed. So, sometimes it becomes very confusing for the app developers to understand which app platform should be used – the native app or the hybrid app? Firstly, we need to determine the fact that a modern business can’t afford to not offer mobile apps that don’t offer the required software to its users. Hence, choosing between the hybrid and native platform is very challenging. Secondly, both these programming languages – native and hybrid – come with their own pros and cons. 
​But while weighing both these platforms, the popularity of the hybrid app has been growing. Do you know why? It’s because a hybrid app is able to provide features and performance with a nominal costing. It is also compatible on different platforms; and hence the hybrid app is becoming a new norm.

Advantages of a Hybrid App

Let’s quickly list the key advantages of the hybrid app:

  • The developers are using different web technologies such as HTML and JavaScript as they are compatible with various mobile platforms.
  • It can be written in a single code base instead of writing the native code in different languages such as Java, Swift, etc.  
  • It reduces time and cost for developing the app; as the app can be developed in HTML and you don’t need to create two versions, i.e. for Android and iOS.
  • It has access to a wide range of platform-specific functionalities such as GPS or camera.  
  • It has a good appearance and user-interface.  
  • It is portable and just requires a native harness to run it.  
  • It can provide both online and offline access as the app can be packaged through a server or locally.  
  • There is no update required and wait for approvals.

Relation between Java and Hybrid Mobile Apps

Java became popular because it got rid of the limitation of C and C++. Java has been upgraded several times since, and now it has become an object oriented programming language. It is an open source language and is freely available to the public. Similarly, hybrid mobile app is very cost effective and can be developed in HTML, for both – the Android and iOS users. Hence, the same logic applies to hybrid mobile apps.
The scope for hybrid apps becoming more popular is possible primarily because of the advantages it offers.

So, Will Hybrid Apps Replace Native Apps?

It is determined that hybrid apps will not replace native apps because former also has a few limitations when it comes to its functionality. For instance, native apps offer better user experience than hybrid apps. There are also high chances of the app not being a part of the App Store is they realize that it’s a hybrid app. Also, native apps are a preferred choice when it comes to running high performance apps and games.
We are at a stage of infancy when it comes to choosing between platforms (there are only four – Windows, HTML, iOs and Android). To conclude, hybrid apps are a much cost effective way for a company to port over their app. Their technical person does not need to learn a new language or even hire someone to do it.
But on the other side, the user experience in native apps is something that the company cannot ignore. For example, iOS users and developers know the apps inside out. Without customizing the UX for each platform, the apps won’t work the way they worked before, thus, the lack of functionality and eventually losing their app users.

Hybrid apps will grow and shows promise for the future but native apps are here to stay too!  

Is Your App HIPAA Compliant or Not?

​Experts estimate that there are more than 40,000 health related applications. That’s a lot of apps for an industry that is just starting to blossom in the market. This number will further grow if Apple decides to launch the “rumored” Healthbook.
As per the latest rules and regulations, any health app that stores or processes personal health information, launched in the US must be HIPAA compliant. HIPAA stands for Health Insurance Portability and Accountability Act. The law protects all “individually identifiable health information” or PHI that stands for Protected Health Information.  It basically, collects and protects your health information and medical records. So, before you plan to develop a health app, you must ensure that it is HIPAA compliant. 
​Apps such as Google Fit, Nike Training that are collecting information like calorie count, weight loss progress, body stats, etc. do not come under the HIPAA compliancy. This data is not considered as PHI (Personal Health Information).
On the other hand, if you use any app that holds information such as your medical records, billing information, information about your health insurance, or your health file, the app should be HIPAA compliant. When an individual has received services from a covered identity, it’s also considered as PHI. The name and address of the patient in medical records is also considered PHI. For example, Truevault system is HIPAA compliant because it stores PHI, such as an individual’s medical records.

Making Your App HIPAA Compliant

There are a few things that you need to consider while making your app HIPAA compliant:

  • ​Storage: When you enter the data, it is usually stored in the device’s memory. Hence, the app should make sure that the data is fully encrypted. This information should be stored in the encrypted or else the app would be breaching security as a health service provider and would be considered out of HIPAA compliance standard.“HIPAA compliance is multifaceted. When you’re thinking about cloud storage, your first concern should be the Physical Safeguards required by HIPAA. If your hosting provider isn’t able to meet these requirements (and sign a BAA attesting as much), you need to find a new hosting provider. Once you have a solid foundation, you have a long list of rules to meet; it’s a lot more work than building a simple Rails app on Heroku.” said Kate Borten in an interview with Blue Label Labs. 

  • ​Using Transport Layer Security: Also, when the data is being transferred to the server from a device, the app service provider must TLS. They must also pin the security certificate if they see a possibility of the device being used on a platform they can’t trust or compromised network. Privacy and security of medical data is first priority to make it HIPAA compliant. 

  • Email – Not A Secure Way to Send PHI: Since, an email is a very generic communication platform; it is advisable not to use the same to convey PHI. Sending PHI through email is a HIPAA violation. But if you do wish to communicate through email, it should be done via a HIPAA compliant email service provider. 

  • Database/API calls: There are two entities, doctor’s office and business associate that need to be covered under the HIPAA compliance. If your app is not compliant with these entities, you will not be able to give your app access to make API or database calls. You can’t even search and read anything within their database. 

  • Push Notification: As we already know, mobile phones are not completely secure devices. The native push notifications are used by many applications to inform users about updates and changes. This runs the risk of violating the privacy regulations that are mentioned in the HIPAA.An app can be completely HIPAA compliant but sometimes a few things are beyond control such as physical phone or laptop security. For example, the data is lost due to theft of your electronic device or someone hacking into your electronic device. Although, you can be extra careful by ensuring that you set a passcode lock setting whose password only you would know. Or in case, of your electronic equipment being lost or stolen, to take advantage of using built-in functionality of your device.


A mobile app developer that has HIPAA obligations is actually an inquiry based on facts. A small change done to the functionality or business models can lead to a different conclusion on whether HIPAA applies or not. Hence, the app developer need to make the boundaries clear and determine whether or not it is going to store PHI, and hence, if it should be HIPAA compliant. If incase, the business model changes, the app developer should review if it again to determine if the app needs to be HIPAA compliant. 

No SQL v/s SQL Database for App Backend—How Do You Decide?

​The database is evolving rapidly. Old database structures are being replaced by new data based structures. There are two types of databases – SQL and NoSQL.

What is a SQL Database?

SQL or relational databases are structured. They can be compared to phone books that stores phone numbers and addresses. It organizes structured data fields in defined columns. SQL is a programming language that is used by software engineers to design rational databases. Some examples of SQL database include MySQL, Oracle, Sybase and IBM DM2. These databases help execute queries, recover data and edit data. Editing data includes updating, deleting or creating new records. 

What is a NoSQL Database?

NoSQL or non-relational databases are document oriented. They store the data like file folders, i.e. they hold everything, from a person’s address or phone number to their Facebook likes, shopping preferences, etc. It doesn’t incorporate the table model; the data can be stored in a single documented file. Hence, the data can be found easily but it cannot be categorized into fields like a relational database does. For example, Hadoop is an open source computing and data analysis platform that processes huge amounts of data in the cloud and is popular with NoSQL database stacks.

Advantages of SQL

  • Simple yet powerful JOIN clause – a single command can retrieve related data stored across multiple tables
  • Fit naturally into venerable software stacks, including LAMP and Ruby-based stacks – they are understood and widely supported if at all you run into problems
  • Restricts access of a table so that nobody can insert the rows into the table
  • Improved vertical performance so horizontal scalability is no longer a necessity
  • View the data without storing data into the object
  • No need to write a lot of codes

Advantages of NoSQL

  • Ease of access for app developers
  • NoSQL databases use APIs which allow developers to execute queries without having to learn SQL or understand the database system unlike relational databases that have a relationship with applications written in object oriented programming languages
  • Rapid development – can make frequent updates to the data structure
  • Cloud-based storage is an excellent cost-saving solution
  • Sets no limits on the types of data you can store together – allows you to add different new types as your needs change

So, when would using NoSQL make sense?
Following are the instances when using NoSQL makes sense:

  • Document Database solution CouchDB sums up the distinction between RDBMS and Document Databases.

Source: http://dataconomy.com/

  • When the data is stored in key-value pairs – NoSQL database should be used. Redis, Voldemort and Dynamo are well-known key value stores.
  • NoSQL should be used for softwares that have data or columnar database present.  Examples for graph database include Neo4J and InfiniteGraph and columnar database include Cassandra and HBase.
  • A NoSQL database sets no limits on the types of data you can store together. It allows you to add different new types as your needs change. 
  • When data is provided from a third party source, a NoSQL database is an application for statistics and/or reports generation.
  • Using commodity (affordable, smaller) hardware on-site or in the cloud saves you the hassle of additional software. NoSQL databases such as Cassandra are designed to be scaled across multiple data centers out of the box without a problem.

When would using SQL make sense?

  • ACID Compliancy protects the integrity of the database by stating how transactions interact with the database. For an E-commerce and financial applications, an ACID-compliant database is preferable.
  • It would also make sense to use SQL if your data structure is not changing often.

So, which one is better – SQL or NoSQL?

​So now that we’ve got a download on SQL and NoSQL database, you will need to assess if you require a relational or non-relational database management system. The idea that both these databases are in competition is not true – remember, that most companies use them concurrently.
If your data structure needs are changing and growing fast every minute, you need NoSQL; whereas, if you don’t have a changing structure and have a moderate growth rate, you must opt for SQL.
If you are still confused, don’t hesitate – approach App-Scoop!

Top Tactics to Promote Your Mobile App through Social Platforms

​It will be 10 years for the biggest industry on this planet in 2018 – the Mobile App Ecosystem. It consists of millions app developers and billions of smartphone owners who use mobile apps daily and make this industry thrive. The Statistica forecast states that there will be 197 billion app downloads by the end of the year 2017 as compared to 90 billion in 2016. 
Source: http://www.businessofapps.com/data/app-statistics/  
Entering this industry is not as easy, the mobile app company or individual needs to stand out of the crowd. An app requires the correct marketing techniques to promote the mobile app. To market any product, traditionally, one needs

  • A powerful, intuitive website
  • Influencers, brand ambassadors, reviewers
  • Investment in paid advertisement

But now with the advent and reach of social media, attracting new customers or users has become easier. You can promote your mobile app by using both, free and paid tactics. Let’s take a look at some social media apps that are commonly used by the users of this day and age and how you can promote your apps:

Facebook Groups and Messenger  

Facebook ads are a great way to advertise your app. However, if you don’t wish to spend to promote these apps, you can also post about your app on organic groups to rapidly build your audience. You can check a case study on Bruce Dally, a man selling drone parts who got 1000 orders in 6 months by being a part of Facebook Groups and a loyalty program. Eventually his product was so good that the consumers started advertising his product for free.
Case Study Source: http://www.rewardcamp.com/case-study-using-rewards-and-facebook-groups-to-get-1000-orders-in-first-year/


Geofilters is one of Snapchat’s best and cheapest ways of promoting the app. It is the best way to target a young crowd. You could find Snapchat’s on-demand custom geo-filters a little expensive but they are still cheaper than other forms of advertising. Another way to showcase your product on Snapchat is by playing your ad between Snapchat stories. You can also grow your own following but that doesn’t work for short term campaigns. 


Instagram’s user base has a consistently growth since the past 4 years. 


Source: https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/

​The same strategy applies here as on Snapchat; you can either build your own following or run Instagram ads. Since, Instagram uses Facebook’s ad targeting functionality, you can choose your target audience according to the geographic location, age, gender, etc.
Instagram offers three kinds of ad options:

  • Picture ads
  • Video ads
  • Carousel ads

According Lucas Miller, “Influencer marketing is another option you can explore on Instagram. The platform’s engagement rate is 58x that of Facebook and 210x that of Twitter while 84% of users will take action based on opinions of others. Brands have also seen ROIs of up to 6.5x with influencer marketing.”
Source: http://www.jeffbullas.com/get-amazing-results-instagram-influencer-marketing/


Twitter is another great source to advertise your app via social media. If you add your mobile app link to Twitter, it automatically creates an app card for your app:

​Once the link is updated, the audience will see a call to action which will either ask them to open the app or download the app from the app store. Tweeting about your app can also gain you followers and help build a fan base.


With more than 450 million followers on LinkedIn, the suggested way is to take an organic route to build your company following, engage your target market and getting active in groups. There are different types of LinkedIn marketing options: 

​These tips provide powerful and actionable methods for promoting apps on social media. People spend more time on social media and this trend will definitely continue. Even if you can ace two to three platforms it can bring your app a lot of success.

Promote your mobile apps and games with a powerful trailer

A trailer should be exciting and energetic to draw in the audience. It should include a call-to-action either in the video or in the content of the post. Share the video on all social media sites. Use paid tactics if necessary.

Use content marketing and reach out to influencers, blogs and publications

Content marketing especially creating the right captions is very effective to increase your app downloads. Use influencers to share your content and encourage your daily users to do so too. Include a clear actions such as download now or download here or Like or Share. You can go a little crazy with your content, people like unexpected and memorable content on social media.

Be consistent with social media marketing

Build a fan base and keep engaging and reengaging with them. You need to post updates regularly.

Define your social media voice and build a fan base

Facebook, Twitter, YouTube, Instagram, Snapchat and even LinkedIn are some of the best social media sites to update your content. But don’t limit yourself to that; the idea is to build a fan base by creating conversations and relationships. When someone comments on an update, photo or video, jump into the conversation and offer your two pieces of advice. Offer small incentives, hold weekly contests; it’s the best way to draw attention and build royalty. 

How to Make Money via your Mobile App?

​Apps are built for two purposes – business awareness or monetary benefit –or both! We all agree that apps like businesses need monetary funding to keep running. Apps require you to invest in technological, content and graphic updates, and this requires money. So do all apps make money?
Well, if you have an app and if you use the right tactic, you can make money too! 
App Monetization Options

In-App Purchases

Here, the user is allowed to download a free version of the app. For example, Candy Crush users are allowed to download the game for free but if they wish to buy more extra lives they need to make a payment. The same thing is available in dating apps such as Tinder, Woo – in these apps by making a payment, you can send crushes to other users and your profile is also given a boost to get you more likes and matches; whereas a user who doesn’t pay doesn’t receive these benefits.
According to statistical research, in-app purchases get 76% of all the revenue in the Apple App Store in the US, and over 90% in the Asian markets.

In-App Advertising

You can make monetary benefits by using the age old traditional model of advertising. Free apps can give certain placements, sizes and positions to the advertisers. The money earned from advertising can vary according to the kind of ad and the user. Click-through are paid differently, where as videos are paid more than static ads. Also, the payment differs from user to user, for example, a user accessing the ad from the States will contribute more monetarily than the user from India.

One Time Purchase

In this kind of purchase, the user needs to pay for the apps only once and all the other features and upgrades are expected to be free. In this kind of scheme, there is no repeat revenue from the customer unless it sells paid merchandises or a yearly renewal (or based on a renewal system).
Free Apps with Advertising
You can make a good amount of money on your app if it is something that users constantly logs into, for example, a news agency apps that the user uses on a day-to-day basis to keep up with the news can earn a lot of money through advertising.
But advertising should also be done prudently; the user experience should not be frustrating. A study done in 2015 states “the top performing banner ad sizes/positions by conversion rate were about 320×50 or 300×250 pixels and took up either a slice of the bottom of the screen, the lower half of the app, or a slice across the center of the screen. Interstitial ads, commonly found in gaming apps, are full-screen video or static image advertisements that can be very obtrusive if not timed correctly”.
Source: https://www.emarketer.com/Article/What-Display-Ad-Sizes-Drive-Best-Viewability-Rates/1011670
There are also native ad concepts that can be incorporated that are designed to look like a part of the app. For example, videos and advertisements are found in intervals in apps like Facebook and Instagram.

Introspecting Your App for Monetization

Now, let’s take a look step-by-step if your mobile application can earn you some revenue:

  • Identify similar apps like yours and identify the opportunities they missed to monetize their app.
  • If your app is free, then you can include paid features in your app to monetize it, for example, if it is a gaming app, you can give an option to the user to pay for certain advantages.
  • If you charge for your app provide subscriptions or renewal fees over a set amount of time.
  • Find the correct ad for your app, for example, if your page is about exercising, rent some space to advertisers that promote health products, healthy lifestyle or sport gears or equipments.
  • If your app is meant to boost your existing brand or business, try not including in-app purchases or advertising. 
  • Grow a large user base for your app by sponsoring your app ads on social media pages in intervals.
  • Know your app market and users by carrying out a market research and getting an in-depth knowledge about your competitor’s mistakes or profits.

Remember, the best in-app purchases are intuitive and just make sense within the context of the user experience. Whatever strategy you adopt, keep a track of your own data and monitor it. Try new things based on the data, test them and find the monetization strategy that works in your favor. It’s time to get rich folks! 

What does your business need–MVP, POC or a Prototype?

​With the multitude of new startups and entrepreneurs rising in the society, every business in the world needs to upscale itself and make it better than the rest of the pack. Having said that, it is also necessary to understand that the right method should be used to promote or start your business.
So the first question we come to is, “what does your business really need?” With the online culture getting continuously evolved and rapidly changing trends, it’s important to know the correct meaning of the keywords that are generally used in the tech industry.
Do you actually know the exact differences between Minimum Viable Product (MVP), Proof of Concept (POC) and a Prototype? Let’s understand each term in their entirety. 
Minimum Viable Product (MVP)

MVP is the work-in-progress version of your technical solution. It allows you to do a test run with the target customers and see their reaction when they use the product. This helps you save a lot of money instead of making a complete product that the customer’s don’t want to use. MVP is a way to understand if people want to buy the solution that you are trying to build.
Eric Ries, an American entrepreneur, blogger and author of The Lean Startup, quotes, “The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”

Proof of Concept (POC)

A proof of concept (POC) is a demonstration, the purpose of which is to verify that certain concepts or theories have the potential for real-world application. POC is therefore a prototype that is designed to determine feasibility, but does not represent deliverables.
Definition Source: https://www.techopedia.com/definition/4066/proof-of-concept-poc 
In one short sentence, proof of concept is all about testing if a certain idea or concept is feasible or not.  For example, the client needs to build a messaging app. It’s something that people use a lot but it might not do as well because people are already using Whats App and Facebook Messenger, so your app needs to now come up with a little extra something that could spice up your app. Well that “little extra” something could use some POC.


Before the entire development of the application, it is necessary to build interactive prototypes to understand the screen for core app flows, usability of the app and special features to test out. The prototype involves stakeholders and investors. It will be valuable to know how people would interact with your product.
MVP vs. POC vs. Prototype

Trying to decide how and where to fit these methodologies while developing your app is surely a struggle! Let’s clearly understand with the help of an example.
A certain toy company has designed a new toy and has decided to build a company around it. Firstly, they would need to implement the POC method to ensure that they are not wasting time on something that doesn’t interest the users. The concept needs to be proved in the market. To achieve a POC, you need to ask questions like, “Does this toy have any extra features or values that the other toy doesn’t offer? Or “Is there a need for this toy?” If there is a positive answer or a solution to these questions then your idea is validated.
Once your idea has been validated, the next step is to build a prototype. You need to feature the prototype in a mall that has different toys and see if it generates any interest from the target audience. If there is no positive response from the audience, then it clearly will not get a response later either.
But, if it does get a good response from the audience, it’s time to move on to the MVP stage where you make your first batch of toys with the most basic features and test it in the marketplace. People will actually buy the product and test it by paying money. This will also help you understand if you have priced it correctly.


A MVP app is the core-value-proposition-wrapped-up-in-essential-features-only version of the product to bring value to the market as soon as possible. The approach towards MVP should be, “What is the core value of the app?”
The proof of concept (POC) method revolves around testing if an idea is doable. It is the simplest, fastest, most precise way you can think of to either confirm or infirm your hypothesis about the user and your app. The approach towards POC should be, “Is this concept feasible?”
A prototype of an app is an interactive, working visualization of the product, meant to identify usability flaws in design. The approach towards prototypes should be, “How should you build the application?”

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Smart Scoping – Slow and Steady Wins the Race

​You’ve thought of an amazing idea for an app. You build it from scratch. It’s time to launch it. BUT you say, “No, it’s not completely ready; let me make a few alterations. I can’t launch an incomplete app.” Well let me tell you, it never will be!
Every successful app that was launched has never been completely ready for the users. Do you remember when Facebook first launched its app. It had so many limitations. Now, you can edit your pictures, upload videos as display pictures, use so many more emoticons apart from ‘Likes’ and even react with .GIF images. Apps like Facebook, Airbnb, Uber were not built in a day. There was a constant upgrading process that took place behind the scenes attracting more and more users. 
What is Smart Scoping?

Smart scoping is basically scaling down the original scope of your mobile app so that it gives you the chance to keep upgrading it and making it better. This doesn’t in anyway mean that you build substandard app that is not user friendly or serve any purpose.
Smart scoping, basically, helps you concentrate on your highest priority to achieve your business opportunity or to address the issues in your app. Your focal point should be at upgrading after your application, so as to achieve the best impact in the fastest time.

Some ways to smart scope your application:

  • Validate and invalidate the assumptions by gathering feedback to improve future versions
  • Identify the bugs and concentrate on the user-friendly aspect of the app
  • Track usage behavior
  • Gather real user feedback from actual app users

Limiting the Scope of the App

Smart scoping also involves limiting the scope of your app. This doesn’t mean that it should have any less features or usability restrictions; it just means that you need to gather the relevant feedback and then start working on it, one upgrade at a time.
Although the only time that you need to “de-scope” your app is in the following situations:

New Idea/Untested Market: Making an app that is absolutely new to the market means that you need to go slow and get as much feedback and user data as possible. For example, when Uber launched it was a fairly simple app that allowed the user to book a cab over the phone. Over time new features like ‘Rentals’ and ‘Out station’ (fairly recent) were introduced in the app.

Meeting Deadlines: If you have a deadline that you can’t miss, you need to limit your app instead of overloading it with features that are faulty. Features that have bugs have more of a downside than not offering the feature at all.

Budget: Budgeting plays a huge role in designing an app. You don’t want to overshoot the budget and land in a soup, would you? Hence, scoping intelligently and improving it step-by-step would ensure that you don’t overstep your budget.

Example of a Successful and an Unsuccessful App

Let’s take an example of two apps; one that succeeded and the other that failed – Hailo and Uber.
Hailo was a mobile app that you could use to hail a cab (the regular yellow cabs).With a 100 million funding it hit NYC in 2013; but so did Uber. Now, Uber was supposed to cater to a posh audience with their black car but what they did instead was that they introduced Uber X with really cheap prices.
Already hit with that aspect, Hailo further did not do their market research. Most “yellow” cabs in NYC don’t have a smartphone. Hence, reaching out to them and booking the cabs was becoming a problem.
If Hailo had smart scoped the project by investing less money on an untested market, they would have got real time user feedback and not invested more time and effort but instead could have come up with a solution and diverted their business model. But what Uber did was that they introduced high end cars and then changed their model, after gathering real time user feedback. This led to their success. So remember, “Uber wasn’t built in a day”, they smart scoped their app, leading it to success.
Reference Source: https://blog.placeit.net/apps-fail-teach-us-app-marketing/

So, what did we learn?

In the end, it all boils down to delivering a high quality application adds value to users, meets your objectives and that aligns with the budget and timeline kept in mind. Ensuring that you scope the project intelligently with logical milestones based on user feedback will help your application excel and widely used. Create a scope statement at the beginning of the project and concentrate on making an app that leads you to profit rather than bankruptcy and a failed effort.
A famous quote reads, “Half of being smart is knowing what you are dumb about”, which stands true in the case of even smart scoping your app!