10 Mobile Commerce Trends That Will Dominate in 2021

To maintain safety during the lockdown, people drastically shifted towards the eCommerce industry. Statistics show that mobile devices will take up 73% of the total e-commerce purchase platform.

When you have a business to manage, it’s imperative to look for trends and stay informed. It’s essential so that you don’t miss any opportunity that may benefit your business.

Every day tons of retailers are moving toward online selling while entrepreneurs are starting their eCommerce ventures and taking it to the next level.

However, eCommerce is dynamic, so change is not something new to people. 

If you are planning to start an eCommerce business, the following article will talk about 10 mobile trends that are going to dominate in 2021. You must know all these trends so you can shape your business strategy accordingly.

10 trends to watch out for in 2021

1. Social Commerce

Today almost all brands utilize social media’s platforms to spread awareness about their products and build better relationships with their consumers.

So it’s evident that you need to focus on social media for building your network in order to thrive in your eCommerce business.
While social media has so many advantages, it is also challenging to analyze the patterns and techniques to convert traffic into sales. You can never understand its algorithms and when you think you do, the next moment it may amaze you with low reach.
There is too much work and dedication in taking your audience from social posts to a product page, especially if you go down the organic path. But fortunately, you have certain features that support your selling journey,
Social media has converted itself by introducing Facebook shop pages and Instagram shop posts. Now, the customers do not need to go to your site necessarily; the purchase can be made directly from the social handles.
These social media platforms also offer you the option to tag products in the post itself. Hence, you can highlight them and encourage your customers to take the buying decision faster.
A recent study has shown that Instagram shopping has boosted the traffic rate to about 1,416% and increased revenue from 20%. Thus, it is expected to grow more in the year 2021.

    2. Voice commerce will gain importance

Today all the apps have voice assistance as people use it in their daily lives. They use voice assistance for their every work, from setting an alarm clock to buying products online. It has simplified the way people live.
As per research, by 2025, 75% of the house will have smart speakers. Moreover, voice speaker sales are expected to touch the mark of $40 billion by 2022.
Another important reason why voice commerce is gaining so much importance is that they are pushing regional language for shoppers to explore conveniently. Therefore, it’s better to optimize your eCommerce business with voice assistance.

    3. Mobile commerce will overshadow eCommerce

As consumers feel more comfortable placing an order through their mobile devices, there is more room for their progress.
According to research, by the end of 2021, mobile devices are anticipated to hold 73% of total eCommerce sales.
Moreover, if the consumers found that the website is not mobile-friendly, around 30% are likely to abandon their cart without confirming the purchase.
As an online seller, it is essential to improve your consumer’s experience when they use their mobile, which they do most of their time. Therefore, it is seen that mobile shopping apps have a higher conversion rate than a mobile website.
So, make sure to build a customer-friendly mobile app in which they can scroll quickly, find products easily, and make the purchase faster.

    4. Sales that support sustainability will grow more.

More and more consumers are now focusing on green consumerism. In this trend, people look for products that promote sustainability and find an eco-friendly way to support nature. It mainly includes products that benefit nature and involve recycling.
Around 65% of the consumers say they want purpose-driven products and have eco-friendly benefits. The focus on green consumerism is a strong indicator that it’s essential to priorities environment-friendly practices in your business to maintain the pace.
Many big companies are now starting to implement more sustainable practices in their products and pledging to bring the carbon emission percentage to zero by 2040.
It creates an image of a responsible citizen and people want to contribute towards a product that brings sustainability to the society.  
A great way to promote green is to switch to eco-friendly packaging, send receipts instead of paper slips and look for eco-friendly alternatives.

    5. Shop with just a click

It’s time to simplify the checkout process to decrease the cart abandonment process. Traditionally placing an order online was quite a bit of work for the consumer as they were required to feed much information.
The following things were required to complete the transaction:

  • Your name
  • Credit or debit card number, expiration date, verification number
  • Delivery address
  • Billing address
  • Your email ID

It can make the customer abandon their cart if they get exhilarated or become impatient while placing orders. Sometimes it can also be inconvenient to feed so much data through a small screen, leading to increased cart abandonment rates.
As mobile apps can store their consumers’ information for future use, it has become very convenient for people to place orders. Through just a few clicks, people can purchase anything, anywhere, and at any time.

    6. Chatbot system in mobile

Chatbot system was there in business for a long time, but it has been gaining importance dramatically in recent years. People use chatbots for a variety of reasons.
Enterprises invest a dedicated budget for supporting the chatbot system on their websites. Similarly, businesses are intensively using chatbot functionality to ensure a human conversational experience for users.
Companies also integrate AI-built Chatbot on their social media handles to offer prompt answers to customer’s queries. It is a very convenient way to provide customer service and solve any query they might have.
While it covers an integral part of your business website, it hasn’t fully penetrated the shopping apps. But this is now expected to change in 2021. It is anticipated that the demand for apps that allow businesses to use chatbots for customer support will increase.
As a result, it will drive benefits for your business by increasing the customer satisfaction rates due to quick support.

    7. AI and AR will add benefits to eCommerce

According to statistics, by 2022, online sellers are expected to spend 7.3 billion dollars on AI or artificial intelligence. Plus, more than 120,000 stores will use Augmented reality or AR technology for improving customer experience.
AI or Artificial Intelligence is your online-store associate that provides recommendations and guidance to your customers on your behalf. They store the customers’ present purchase information for future use.
It acts as a reference for them to show the products they are more likely to purchase. In a real case scenario, customers can inspect how the product will look on them, but this was not possible when ordering online.
Thus, to eliminate this hurdle, augmented reality helps the customer see how they will look at them before purchasing it. The store that implements both technologies is expected to perform well in the future.

    8. Cryptocurrencies as a payment option

Payment options are a big deal when people choose the brand from where to shop. If the consumers find that their desired payment option is not available, they will not purchase from you.
Most eCommerce sites offer various digital wallet options, including G-pay, Apple Pay, and Paypal. These options are added apart from the debit and credit card options.
Recently, cryptocurrencies are also used for making payments, especially bitcoin. They provide extra benefits to the user because of their lower transaction cost and no cancellation scheme.
Thus, in 2021 eCommerce business may start adapting to cryptocurrencies more as a payment option.

    9. Mobile Fraud

Cybercrime is increasing day by day and becoming a real issue requiring immediate attention. Thus, the consumers don’t want to provide their personal information to a third party, especially if you don’t have a popular brand image.
So, it becomes difficult for people with smaller boutique shops to set up an eCommerce shop. Thus, to increase sales, make sure your app supports proper security features. It helps the user to trust and feed their data.
One more advantage of building an app is that the consumers do not have to enter their payment information every time; the app will store it for future use.
As mobile usage will grow, so will the fraudulent transaction, so it’s better to secure your app. A mobile app is always better than a mobile browser that may carry security loopholes.

    10. Dynamic pricing

Dynamic pricing is now adopted by businesses to stay in the competition and attract more customers. Even if your product has the X-factor, but you don’t focus on its pricing strategy, it won’t generate enough sales.
Ensure you choose the product’s price that fits the customers’ expectations and has the most chance to make a sale. But also remember not to compromise on profit between the process.
The most convenient way to set the right price is through dynamic pricing software. This tool is expected to gain importance in the business world. As it provides real-insights, market demand, competitors’ prices, and the perceived value of your product, you can find the perfect pricing within seconds.

Final Thought
Mobile apps offer a convenient way for consumers to shop things anywhere, anytime they want. Thus, these 10 mobile trends mentioned above can dominate the e-commerce market in 2021. More and more companies are expected to adopt AI, AR, voice commerce, dynamic pricing, and other features to maintain competition and grow in their field.
Contact the App-Scoop Vancouver Mobile App Developers for further details.

How Digital Transformation Can Move Your Business Forward

​Digital transformation has the power to change business models and help you adapt to the current market ecosystem.
Traditional ways of running businesses are changing. The world around is developing for good. Global communications have brought us close with real-time applications, collaborations are increased, remote work is on the rise, and whatnot.
Technology is transforming the business world from HR to customer service, and everything in between since the past couple of years.
To add fuel to the fire, the Covid-19 pandemic impacted digital transformation even more. With global lockdown, people were forced to use the internet for business, collaborations, communications, and so on. This skyrocketed the demand for digital transformation.
According to Statista, the worldwide expenditure on digital transformation is likely to reach around US$ 1.3 trillion, with an average growth of 10.4% every year.
In fact, the pandemic taught businesses to increase their operational efficiency, enhance customer experience, and improve communications.
And you know how important these three metrics are for a business to thrive.
Hence, if you have not yet adopted digital transformation, now is the time so you can beat challenges, lower competitions, and move forward for growth.

In this article, we will help you unleash things about digital transformation, how it can help you, and how you can incorporate it into your business.
Stay tuned!

What is digital transformation?

Digital transformation refers to a process of integrating digital technology in every corner of a business. It includes leveraging cloud services, managing remote teams with technology, utilizing more applications to make workflow easier, and so on.
According to a survey by Tech Pro Research, 70% of respondents told that they already have a strategy for digital transformation in their companies or working on it.
It eliminates usage of legacy systems, in-house software, repetitive tasks that consume huge time, and more. This process results in fundamental business changes in terms of their operation and the way they provide value to their customers.
In addition to this, digital transformation brings a culture change as well that needs companies to challenge their status quo, strategies effectively to surpass failure, and experiment often continuously.

Digitization vs Digitalization: They are not the same!

Digital transformation is not the destination; it’s the journey, the process. In this journey, you will find two stops – digitization and digitalization. And the truth is both are NOT the same.
These words have similar sounds, but different meanings and importance for enabling digital transformation.
Let’s explore each one of them.

  • What is Digitization?

Digitization means bringing technology to replace the traditional brick-and-mortar business environment. It enables you to feed information on computers, replace pens with your keyboards, maintain manual documentation with emails and digital formats, and utilize cloud storage.
This way, you can easily manage everything using your computer and from anywhere across the world beyond your 9-5 job. It also decreases the workload on your employees, increases productivity, reduces travel costs, makes communication easier, and cuts off expenditure.
Hence, you will get more time for solving problems, critical thinking, innovation, client engagement, and track performance to better plan and strategize our every move. Thus, you can serve your customers better and open the door to growth.

  • What is Digitalization?

Digitalization is automating your business operations with data and insights you already have processed in your database. It is actually the next step forward after you have embraced digitization into your business model.
Digitalization takes place with the help of certain software applications developed to perform specific functions such as accounting, bookkeeping, manufacturing, order management, procurement, customer contact, and more.
Instead of using a separate network of computers for every department, digitalization allows you to merge them into a single network in a standard format.
As a result, it leads to many benefits such as stronger data encryption with cloud computing, machine automation to improve outputs, better quality management and product diagnostics with advanced computers that function accurately, quickly, and reliably.
You can feed customer and sales data into systems and forward it to your marketing departments, so they use it to channelize their marketing efforts for better conversion rates with more personalization
.
The advantages of digital transformation

Digital transformation is not only the next step but also a necessity to survive in the current business scenarios. The pandemic has increased market pressure with changing consumer expectations.
Hence, adapting to these changes with the help of digital transformation is needed to be in the race. These are the advantages digital transformation brings for you:

  • Enhanced customer experience

Delivering top-level customer experience must be the top priority for your business.
A report says that 67% of end-customers and 74% of B2B buyers want to pay more if they get a great user experience.
This is proof that you need to enhance customer experience by working on interactions, value proposition, and deliverability. It will help improve your reputation and foster growth. 
Digital transformation is an excellent way of doing it as it increases more convenience for your consumers. You can incorporate mobile applications to increase their experience, and make it as user-friendly as possible.
For example, Uber has increased convenience for its customers with its app that users can use to get a car ride, buy a home or room temporarily. It also expanded its service with UberEats to satisfy hunger.

  • Increased growth of mobile applications

Digital transformation has increased the use of mobile applications. And you know the craze for mobile phones in the world. Almost everyone has a smartphone these days.
Therefore, there can never be a better way to reach your customers than through mobile applications. When it comes to the digital transformation approach, smartphone applications are one of the best gifts.
People use it anywhere they want for whatever reasons they may have; whether it is shipping online, ordering foods, getting a cab or booking a healthcare appointment. With cloud storage, you can use your documents anytime you want without downloading and storing them. 

  • Encourages progressive web applications

A progressive web app is similar to a web app that works on a browser, without requiring the user to download it from an app store.
These apps such as Google Chat facilitate innovation, including synchronization capabilities, offline features, quick updates, and more.
And digital transformation encourages the development of progressive web apps. In fact, producing these apps is profitable for SMEs as well.
Web apps open the door to new revenue channels, boost customer experience dramatically, provide advanced CRM solutions, and many more.

  • Reduces costs

Apart from improving customer engagement and reputation, digital transformation helps you reduce your expenses. You can use digital apps to save a lot of your money as cloud applications allow you to pay for the services you use, unlike traditional software.
Besides, you can use these applications anytime and anywhere across the globe to cut off travel expenses as well.
You can employ marketing automation to prevent repetitive tasks like sending welcome messages and emails, searching for SEO keywords, creating dynamic content, etc. Marketing automation applications and programs can handle such tasks efficiently and accurately.
This way, you don’t need to hire more employees for these tasks and save money.

  • Drives innovation and better efficiency

Applications help you increase efficiency and drive innovation. These apps also assist you to manage projects effectively and foster better collaboration. You can use the apps to manage your workflows as well.
Modern businesses use applications such as Slack, Trello, etc. for collaboration and smooth communication instead of physical meetings or emails.
For example, Bank of America uses an app that can take care of taking pictures of checks and manage them, which you deposit while transferring money to others. This way, people don’t need to visit the bank every time to handle finances.

  • Helps you stand out

Consumer preferences are changing as we speak. As a result, market competition has increased to become tougher. Previously, the competition was more on product development, advertising campaigns, marketing channels, etc. 
But now, users need more customized experiences that can help them individually. This is where digital transformation kicks in with AI and ML. Companies are striving to deliver more user-centric, accessible, and convenient experiences. 
For example, Google and Amazon, among other technology giants are leveraging machine learning and IoT to understand user expectations, trends, and predictions that can shape their efforts.

How to navigate digital transformation in your business?

Now that you are aware of digital transformation and how it is beneficial for your business, the next thing is to implement it and be in the race.
For this, keep a few things in mind:

  • Strong leadership

If you want to incorporate digital transformation, strong leaders are needed to cut through the challenges. It’s because they are the ones making informed decisions that can help your business in the long run.
They will administer every activity from customer experience, replacing legacy systems, optimizing combinations, and improving marketing efforts to track performance and forecast the future.
For this, they need to have a stronger understanding of emerging technologies combined with management capability. This is why you must evaluate your leaders and make changes in the hierarchy, if that it takes to get the things done.

  • Better business planning

Digital transformation is a continuous process. You need to make that first move, and then keep developing and exploring business prospects. Use it to think about how you can accomplish your long-term goals with proper planning and execution.
You can’t settle with the current technology because it will become obsolete in the near future. Plan on introducing new digital technologies that help your business move forward with trends.
Keep on improving consumer engagements, in-house processes, marketing efforts, payment methods, and more with the help of digital transformation.

  • Prepare clear strategies

Your digital transformation strategies must be based on providing a better value to your customers. Hence, set priorities based on the planning for each department.
And when you explain these priorities and assign tasks to the team members, clarify each aspect properly, so they understand what they are doing and why.
For example, to help customers have better convenience, you can prioritize digital payments or integrate with tools like PayPal.

  • Get more transparent with employees

Everyone in your team expects transparency. Don’t keep them in the dark even if you have to make some decisions that are not appreciated by all.
Due to digital transformation, positions might shift while automation may lead to elimination or merging of employees with other roles.
Whatever be the case, communicate it with your team members honestly, explaining the reasons. Instead of firing employees, you can also look for up-skilling or re-skilling them internally. Find ways you can utilize their talents to bring value in your team.

  • Organize your data properly

Data is essential for your business; be it developing a new product, finding customer preferences, or optimizing your marketing strategies. And organizing data properly is also necessary for digital transformation.
Ensure data is accessible easily by centralizing repositories, sharing it with business leaders and product owners, and enhancing data integrity. In addition to this, prepare data catalogues or categorize them efficiently, so your team knows how to find the data and where.

  • Empower decision-makers with agility

According to a report, 45% of executives think their company does not have the right set of technologies to deploy digital transformation.
Hence, to enable the digital transformation process in your business smoothly and effectively, you need to empower your decision-makers, leaders, and managers with some agility.
It will help them think quickly and act without having to climb the high ladder of approval from different departments or teams. Let them handle responsibilities such as profit and loss, based on which they can proceed fast, experiment more, and adapt to changes quickly. 
Provide them with the right flexibility and technology to fuel your digital strategies. Let them enable cloud technology to be more dynamic and fast, which helps you test low-risk, cost-effective projects.
Allow them to connect SaaS apps, customer databases, applications, big data analytics, etc., to get a better customer overview to deliver an improved user experience. 

Conclusion

Embracing digital transformation has become essential, especially after the global pandemic. It is the key to proving fast, improved, and tailored customer experiences.
Hence, implement digital transformation in your business as early as possible to steer clear of the competition.
​​Contact the App-Scoop Vancouver Mobile App Developers for further details.

Track these 12 mobile KPIs and See More ROI

​The goal of developing a mobile app is to make it successful.
It took your team months to plan, strategize, develop, design, and market your application so you can deliver best-in-class performance to the users.
Hence, hoping that your customers, subscribers, or users like the app is natural. Or, you expect it to generate at least a decent revenue to walk in the path of making it a success.
But how do you measure success?
How do you know your mobile application is progressing towards your desired goals?
Well, it’s possible if you determine mobile KPIs!
​In this article, we will introduce you to the essential KPIs, and how measuring them can help your business.
Let’s start!

What are Mobile KPIs?

Key Performance Indicators (KPIs) are certain metrics or parameters that help you determine how your mobile application is performing, future predictions, fix issues, and improve its overall functionality to reap better ROI.
Some mobile KPIs are:

  • Business metrics
  • Performance metrics
  • Engagement metrics
  • User-centric metrics

A study showcases that about 80-90% of downloaded applications are only used once before users delete them.
Hence, you need to measure the performance of your app and improve every area where you can.
Determining these parameters will help you guide your development, design, and marketing teams in the right direction where they can increase the better value proposition to users. It can also attract the resources and attention of more shareholders, buyers, and investors.
Ultimately, your mobile app will generate more ROI to you, in addition to better brand awareness.
So, let’s breakdown each of these mobile KPIs and understand how they can help you achieve your goal.

  • Business metrics

Your app can be considered successful if it can generate decent revenue and ROI. For this, you need to calculate some business metrics such as cost for every acquisition or retention, lifetime value, etc.
Business metrics are necessary to determine the monetization potential of your mobile application. They help you make data-driven decisions in addition to predicting financial problems that might surface.

So, let’s review what business metrics you are required to measure in order to achieve better app success.

    1. Cost per acquisition

Cost per acquisition means how much investment you have made to acquire new subscribers or users.It’s essential to track cost per acquisition because once your app is ready, there are certain costs associated that drive people to install your app, be it marketing efforts or anything else. You need to calculate the average cost you spent on each app download.
Start by calculating costs on app development, design, maintenance, and marketing efforts for each download over a certain time period. This time period can be the same as the time period of your revenue measurement. And it can depend on the nature and type of your business.
Ideally, this cost per acquisition must be as low as possible. And, it must also be lesser than customer lifetime value, which we will discuss next.

    2. Customer Lifetime Value (CLTV)

After you acquire a customer, you need to determine how much financial value those customers can generate for your business.
To be precise, it focuses on measuring the amount of money you can expect to derive from consumers on average.
CLTV is an indicator that helps you gauge whether or not you are spending more money to acquire customers than generating value out of them. Your CLTV must be more than the cost per acquisition if you want to remain in the profit quadrant.

  • Performance metrics

The mobile KPIs based on performance focus the way your app operates. It is important to measure these metrics because they help you gain deeper insight into all the functionalities and operations of your mobile app, along with the issues that may arise.   
By determining performance metrics, you can better optimize your application. You can fix issues like frequent crashes, longer loading periods, etc. and make it seamless for the users.
This way, your customers enjoy using your application, and chances of retaining users increase more. For this, you need to track some performance metrics as explained below:

    1. Crash rate

You must keep an eye on your mobile app to determine how many times it crashes in a day, how often, doing what activity, how many users, and more. You can further breakdown this based on the device like what is the number of crashes on Android devices or iOS, and so on.
Frequent crashes disrupt the user experience, frustrates them more, or may even cause data loss. These are enough reasons to drive the users away, hence, affecting your ROI.
But, if you monitor this metric, it will highlight the potential issues, and your team can fix them sooner. You can also measure deeper insights, including crash costs.

    2. Application loading speed

Application loading speed means how fast your mobile app loads along in accordance with its features. It is important as nobody likes a slow app that takes forever to load.
You could revisit the past where we had to roll our heads wondering when this page will load. But gone are those days; we have technologies that ensure it no longer must be the case. Otherwise, people start abandoning slow-loading apps.
Ideally, your app must load within 2 seconds. But if it is higher than that, consider optimizing this subject to reap better profits out of your app.

    3. API latency

API latency refers to the time an application takes to make a user request to an API and receive a response from it. 
Latency must be minimum in order for your app to serve your customers well as no one likes waiting these days. Many app makers are now optimizing their apps for one second of latency, as zero is not yet possible.
If it takes over 3-4 seconds, you need to work seriously on the API latency to provide users with better usability.

  • Engagement metrics

The ways users interact with your mobile app is another essential metric you need to track. This is done to ensure they utilize your app and remain your loyal subscribers for you to get better success rates.
For this, you need to understand the usage patterns, in-app behaviour, how much time they use the app, how long they use it, and more.
Monitoring these insights help you improve your app functionality, fix certain areas, optimize it so users can best utilize all the features.
This way, you can have a larger user base and better app monetization strategy for your application. Hence, measure the metrics like:

    1. Retention rate

Retention rate here means how many users revisit your mobile app in a given timeframe. It’s not necessary that they will use it every day, but might use it when in need. So, you need to monitor your retention rates as well per month, year, or quarter.
Another way of measuring your retention rate is to push an update notification and watch your users respond to it. 

    2. Session length

In the world of mobile applications, session length means how much time your subscribers or users spend using your application in a single session. You can calculate it by marking the time when a user launches it, to the time they close it.
When you track app session length, you can discover potential revenue streams via app flows. The goal here is to find a way through which the users spend more time on your app if you serve certain services that require this user behaviour like social media.
But the case can be totally opposite for other industries like Uber. Here, the goal would be to help users find a ride quickly to serve them better.
Hence, session length is not universal and can vary from one industry to another. This is why you need to keep calculating it on average to understand whether your users like your app or not and present more relevant content for them.

    3. Session interval

Similar to the session length, there is one more metric called session interval. It is the time lapse between two app sessions. It will give you an idea of how often users open your mobile application and use it.
This metric is great for industries where users do not need to open the app every day or at least not like social media. They use your app when they need it. Use this metric to optimize your user experience while encouraging them for more openings with useful more materials.
For example, you may gain insight like tablet users tend to have long session intervals. It’s the sign that you need to optimize your app design for tablets.

    4. Time-in app

Track time-in app metrics to understand how long users spend in your mobile application over a certain period of time. This metric helps you measure user engagement and usage trends.
Use this data to learn what a user does with your mobile app, what sections they love exploring, and more. This way, you can guide your developers to develop and design upcoming app versions based on these trends and user expectations.
For example, if users from a specific location use your mobile app for longer durations, you can check screen flow patterns of those users, how many purchases they make or just explore the app.
This data helps you add more value to users and drives better user experience for that location. You can follow the same procedure to determine the in-app time for other user segments and improve your app engagement.

  • User-centric metrics

To get a better understanding of your app user base, you need to monitor user-centric metrics. Measure how large your user base is, how frequently they use your mobile app, and where they are located on the global map.
These insights help you understand user behaviour, which your app development team can utilize to create more personalized elements in the app. As a result of this, retention rates and engagement rates increase.
Therefore, consider measuring user-centric metrics such as:

    1. Active Users

One of the most crucial metrics you need to measure is how many active users engage with your mobile app.
According to a report, about 28% of applications are uninstalled within 30 days of their installation.
It implies that not only attracting users to your app is necessary but maintaining their trust with powerful usability works in the long run.
For this, there are two things to measure Daily Active Users (DAU) and Monthly Active Users (MAU). These things help you understand the importance of user engagement for your mobile app by reflecting the total number of users who engage with your mobile app daily and monthly. 
Use the data to work in the areas requiring improvement. However, DAU and MAU may depend on the industry. Mobile applications for social media like Facebook will have higher DAU and MAU, but for healthcare, food delivery, etc., things might change.

    2. Acquisition and Retention

The number of new users who installed your mobile application on their devices is what we are referring by ‘acquisition’. It may happen through paid campaigns, organic search, or word-of-mouth campaigns.
Track how many users you acquired per day or month, through which marketing channel, and from which location. It will help you guide your marketing efforts on the right path.

​    3. Churn rate

Tracking churn rates are as important as your acquisition and retention rates. It is actually just the opposite of retention rate. It is the rate with which users uninstall your mobile application or cancel its subscription.
You need to keep an eye on this metric because it directly affects your revenue and business. The reasons can be many like poor usability, app crashes, lack of fresh content, better app in the market, and more.
However, sometimes it becomes difficult to understand the exact reasons. But if you keep a sharp eye on all the metrics, it will be easier to spot issues and fix them. Thus, you can work on getting better retention rates with the help of this insight.

Conclusion

Tracking metrics associated with your mobile app’s performance, user experience, engagement, and cost expenditure is important.
If you only focus on development, design, maintenance, and marketing without measuring how your users and subscribers are responding to your app, you will never know where you are lacking and why you are not achieving the desired profit out of it.
Thus, keep an eye on these 12 mobile application KPIs to improve your application in 360 degrees and fix issues to provide a better user experience. And when all these things are met, you can expect to witness better ROI and profit margins.
Contact the App-Scoop Vancouver Mobile App Developers for further details.

How to Successfully Use Animations in Your Mobile App?

In-built animations in mobile applications have become a vital element to ensure a captivating navigation channel for users.

There are over 7 Million apps combined on Apple and Google Play Store, and most of them use animation to make their mobile apps look more presentable. Animation not only makes navigation easier but also enhances the user experience.

The ZURB foundation quotes “We’re no longer just designing static screens. We’re designing for how the user gets from those screens to actually view [the] content.”

In this article, we will talk in detail about various types of mobile animations and the basic principles to follow in order to achieve a smooth mobile app design.

Objectives of Mobile Animations

1. User engagement:
Every application should have features that help users engage on the platform. Many social media apps have now become a selling space for businesses, and an effective user engagement insight helps them in assessing their performance among targeted customers.
Take the example of Facebook, Instagram, and LinkedIn, users can react to posts, which boosts social interactions.

2. User experience:
95% of mobile apps get abandoned in their first month of usage as a result of bad user experience.
In-built animation plays a vital role in enhancing the experience of the users on the application. It is the face of the application and directly connects the users with the functionality of the platform.

3. User response:
When a person performs any action on an application, it must respond to the step taken and show the relevant results.
An efficient motion design will help the user in proper navigation by making them understand the connections between all the interface elements. It provides a systematic display of options to make the app attractive.

Types of animations

1. Structure & Navigation: Most mobile apps have a very structured framework that is made easy through animation. It simplifies the process of navigation for the users and helps them in finding elements that are hidden in the structure.
If you notice Spotify, it works on a very structured framework that allows users to access all the options through its in-built animations. 

2. Visual feedback: Users expect applications to respond to their actions through visual or audible feedback. It offers them a feeling of control and also indicates that the app is working fine.
Like when you click on the “Add to cart” option on a shopping app, it instantly notifies you that the action has been processed.
On the other hand, users can get extremely irritated if they do not receive such notification as feedback. It leads to a bad user experience and even deteriorates the application’s image before the users.

3. Fun animation: These motion designs are unique and basically made to captivate the users. The animation can be anything from drag and drop or 3-D design that instantly makes the user more connected and creates a fun environment on the platform.
However, the designers must ensure that the important features of the mobile app are not hidden due to extensive animation.

4. Function change animation: Every mobile app has multiple icons that perform a specific purpose. All these small elements contain function animation that responds when a user clicks on it.
You must have noticed that many app icons change colour or design when you take action. It is done by the designers intentionally to make the application more interactive.

5. System state animation: Whenever an action is being processed at the backend of your application, it must inform users about the ongoing process. It will ensure that the mobile app is running smoothly and not frozen.
For example, if you are recording audio in WhatsApp, the app will show you a wave indicating that the data is being recorded and will process as soon as you click on the send button.

6. Hierarchical Animation: Every icon present in your application is a stepping stone for the next option. This means all the elements need to be properly connected to ensure smooth animation.
So, if a person clicks on an icon, the next option should arise from its side and not abruptly from anywhere on the interface. The animation should possess a system hierarchy of the elements.

7. Visual prompt: Some animations can drop clues as to how a user can interact with certain elements. It becomes essential if your app design has some unpredictable patterns that not all users can understand in one go.
Hence, if you create a visual prompt to guide your users into taking an action, user experience elevates.

Major principles of Motion Design

1. Ease in / Ease out: When an object moves from one pointer to another, it takes a negligible step back and moves with a certain velocity to reach the other stop.
In the same way, you cannot establish a movement in your animation without giving it some extra time for acceleration and deceleration. It will ensure a smooth swing without making it look unreal.

2. Anticipation: Most apps do this for new users who might know the features of a platform. As the term suggests, ‘anticipation’ means prediction. The in-built animation will suggest some prompts actions that the users can take to move forward.
For example, the UNO mobile app helps the user understand the game by predicting future steps.

3. Timing: It is one of the major principles to align all your animation in appropriate places to make it look real.
The animation that you create must be inspired by the principles used in real life. All the objects in this world do not move in linear motion, so you can create a curve to make your animation look natural.

4. Movement trajectory: You must have a specific movement trajectory of your animation. This pattern should be followed throughout the mobile application to ensure all your animations are in sync with each other.
Real objects have a very flexible trajectory, whereas mechanical objects are mostly less flexible. You can decide on a single type of movement that your animation will possess throughout the application.

5. Focus animation: It is used to draw user attention to a particular spot. Many mobile apps use this principle to highlight any major point that the user might miss in the pool of information.

6. Exaggeration: It is similar to the above point. This principle is also used to attract users to acknowledge certain details on the interface by enlarging it.

7. Overlapping and follow-through: In the real world, objects take time between the movement made to reach from one point to another. You need to keep this in mind and design an animation that looks natural.
You can do it through the follow-through method, which is adopted by many famous mobile applications. The movement of your animation should overlap with each other to ensure there is no open end visible to the users.

Major pointers to consider before enabling in-app animation

1. Target audience: You must be well aware of the needs and expectations of your target audience. The animation must bridge the gap between the users and the interface.
For example, if your target audience is kids, then fun animation can be implemented to make the platform look more exciting.

2. Only when necessary: The animation used in the application must solve a purpose. It should be in sync with all the other animations. Do not just split out animation anywhere.
It will only distract the user from the app and deteriorate their user experience. It should make the process of navigation simpler by providing a captivating interface.

3. Be natural: All the animation used in your application must look natural and work on the theories of real life. Unreal animation does not attract users and pull off their minds from the application.

4. Consult experts: Building a mobile app is hard and implementing animation is harder. Your mobile application will be a platform where all your target audience comes together.
So, if you are stuck somewhere, take help from experts to enable animation that is smooth and works on real-world concepts.

Conclusion
The use of animation in mobile apps has become popular, and this sector will continue to boost in the years to come.
Building a platform that contains user-friendly animations can boost user experience immensely. It will make the navigation process much simpler without a doubt.
Thus, incorporate animations in your mobile apps that can resonate well with your audience and keep them more engaged.
​​Contact the App-Scoop Vancouver Mobile App Developers for further details.

Cloud Migration Checklist: 10 Steps to Successful App Migration

​Cloud migration has become a new trend with businesses shifting their data on the platform.
According to a survey, 83% of businesses have shifted to the cloud platform by the end of 2020.

Cloud migration can be done by all kinds of businesses, regardless of their size. It offers a reliable, secure, and scalable platform to an enterprise.

The following article is a step-by-step guide that will help your business migrate from on-premise to a cloud platform.

But,

Why should you switch to a cloud platform?

  • Secure: Cloud is more secure than all other traditional platforms.
    In a survey conducted by Microsoft Office 365, it was concluded that 94% of SMBs found the cloud as a secure online space to store all their business data.
    Most cloud service providers keep user security as their primary goal.
  • Scalability: The Cloud platform allows you to scale-up and down according to your business requirement. You can adapt to new market changes without feeling chained with your network assets.
  • Cost-effective: Switching to a cloud platform will help you reduce all your extra operational costs. In the cloud, you only pay for the services your business consumes.
    Another survey done by Microsoft Office 365 quotes that 82% of SMBs felt a reduction in their cost, and 70% have re-invested that money into the business.

Step-by-step Guide on how to Migrate on the Cloud

1. Define the horizon of your cloud migration

Your first step towards a successful migration is evaluating your application. You must bifurcate the application into the valuable and non-valuable pile.
The software used in the application should comply with the cloud platform. If all this feels overwhelming, you can use the TIME quadrant.

Here is how it works:

  • Tolerate: This quadrant includes all those apps that neither provide value to your business, nor you can move them into an online space.
  • Invest: Put all those apps that offer high value to your business but require some adjustment to produce maximum output.
  • Migrate: Some apps are valuable to the business and do not require any extensive changes.
  • Eliminate: Ditch all apps that do not add any value to your business nor produce output even with high investment.

Make sure all these applications are not negatively connected. For instance, migrating an app must not affect the functionality of any other application.

2. Set parameters to define cloud migration success

Before actually migrating to the cloud platform, you must set definite and measurable Key Performance Indicators (KPI).

These are some of the parameters your business has to achieve after successfully migrating to the cloud. The KPIs will help you identify all the shortcomings and establish a definite plan to work on.

These are some of the KPIs you can set for your business:

  • Overall uptime is the total percentage of time your application was accessible to the end-users.
  • Average Response Time is the time taken by the server to give a response to the action made by a user on the application.
  • Peak Response Time is the longest time the server takes to respond at a specific time or occasion
  • Hardware cost
  • Error rates and types
  • Memory and CPU usage
  • Network latency is the delay made to a user’s request by the server
  • Monthly billing
  • Staffing cost
  • External cost for storage, electricity, etc., and many more

3. Choose between Multi-cloud or Single cloud environment

This is the most important step that will set up the base for your cloud-based business. You can either choose between multi-cloud or a single cloud platform.

A multi-cloud platform is setting up applications on different cloud providers, whereas a single cloud is purely dedicated to a single provider.

Select a type after carefully analyzing both the platforms. The next step is to ask your developers to integrate all your applications with the chosen cloud API.

But, make sure you select the most appropriate cloud type because once all these changes are made, it will be very time-consuming for an application to switch to another platform.

The multi-cloud platform is of three types:

  • Separate cloud for different applications
  • Splitting up your application and running in varied clouds
  • Using multiple cloud platforms simultaneously

4. Select the most suitable cloud provider

After you have selected a suitable cloud type, your next step is to choose a cloud service provider that complies efficiently with your business.

You can go with any of the three mentioned below:

  • Amazon Web Services (AWS): It is a market leader that offers expertise services, including networking, storage, content delivery, machine learning, and analytics.
    The platform is easy to use and simplifies the process of migration. AWS is trustful, reliable, secure, and scalable; all the basic things you need.
  • Microsoft Azure: The platform offers an uptime of 99.95% and ensures maximum security. But you need expert IT professionals to manage the cloud system efficiently.
  • Google Cloud Platform (GCP): It is a cost-effective platform that offers high performance and stores data needlessly. You can perform live migration without worrying about downtime.

5. Identify the extent of cloud integration

When you migrate your applications on the cloud platform, there can be two levels of integration.

  • Shallow cloud integration: It is also known as “lift and shift”. This is when you migrate an on-premise application to the selected cloud platform without making any changes. You do not exploit any extra features offered by the cloud provider.
  • Deep cloud integration: In this, the developers not only migrate applications online but also make use of all the services offered by the platform. Again, you need IT experts to perform this operation.

6. Establish a performance baseline for your application

Migrating your application is itself a complicated process. Hence, you need proper guidelines to measure the performance of your decision.

It becomes a necessity to set performance baselines for all the KPIs mentioned above. It will help you analyze the post-migration performance and identify the areas which need improvement.

You must also decide the duration of your measurement. If you go for a short period (like a day), you will be able to conclude faster, but the data might differ from reality. To get accurate results, you must collect data for a significant period and then analyze results accordingly.

7. Come-up with a structured data migration plan

It is difficult to sync cloud platform with on-premise application majorly because of these problems:

  • When you have moved your application to the cloud, but the data-access is still available on-premise
  • Or, maybe the service access is on the cloud, but your application isn’t.

What can you do now?

  • Shift all the data of your consumers on the cloud platform,
  • Cut-off all the connections with the on-premise platform eventually
  • Allow your data consumers to only connect to the cloud data, and
  • When the situation is under control, you can disable the on-premise version.

8. Automate migration

Migration is not an easy process; you need to perform heavy data transfers that require expert guidance. Multiple tools help an organization increase the speed of migration, lower migration costs, and reduce all kinds of migration risk.

Using an advanced migration tool increases the success rate of migration. You can choose any of the service providers mentioned above, keeping in mind your business requirement. It will replace a lot of manual work and allow your IT professionals to manage the cloud environment easily.

9. Test your cloud migration strategy

Before migrating all your data to the cloud, you must test and analyze the performance of your application. It will highlight all the difficulties your cloud platform might be facing.
To conduct a test migration:

  • Establish your cloud platform
  • Identify the data or app that you want to transfer
  • Migrate the selected data to the cloud
  • Measures the performance
  • Make all the changes required and check the insights
  • You are now ready to migrate

10. Migrate

After all the above-mentioned steps are complete, you can now migrate all your heavy loaded data into your cloud platform. Make sure you evaluate all the KPI parameters and ask your IT experts to keep an eye on the cloud environment.

Conclusion
Cloud migration can be your first step towards adopting a technology that is secure and cost-effective. It is surely a complex procedure, but you can easily switch all your data by following all the step-by-step guidelines correctly as mentioned above.
​Contact the App-Scoop Vancouver Mobile App Developers for further details.

Top Mobile App Development Trends to Watch Out for in 2021

The revenue generated by mobile apps crossed over $581 billion in 2020 and will continue to grow in the coming years.
Mobile apps have become an integral part of our lifestyle with 90% of people use their internet only for browsing multiple apps. Developers are more inclined towards developing applications that match the current trend of the market.
In total, the developers release over 1.3 Lakhs apps on both Android and Apple play store.
Here is the list of some of the major trends that will hit users in 2021.

1. Artificial Intelligence and Machine Learning

Artificial Intelligence is a part of computer science that mimics human actions but has the ability to perform complex artificial intelligence.
Some of the most common applications that will popup are Siri, Replica, Google Assistant, etc. But with the enhancement of new technologies, AI will now be available in cameras, user predictions, or voice translation.
The collaboration of Artificial Intelligence and Machine Learning helps in identifying user behaviour and suggesting products, keeping in mind the previous searches. Big applications like Netflix and YouTube use AI to predict future shows that a particular user will want to watch after analyzing their previous choices.
Many apps are now ready to launch AI build Chatbot that will provide a human conversational experience and help them in case of any issue. 

2. 5G implementation

Major mobile selling companies like Motorola, Samsung, and LG have already launched devices that can support 5G technology. In October 2020, Apple came up with iPhone 12, 12 Pro, and 12 pro max that support 5G connectivity.
If you thought, 4G was fast, then think again because 5G is fastest. 4G was able to deliver an average of 100+ Megabits per second (MPS) and 5G stands out at delivering 10 Gigabits per second (GPS) which is 100x faster than 4G.
Due to this advancement in technology, developers can build games that are 3D integrated along with pre-installed Augmented Reality. The app development industry will evolve with building apps that will give users a platform where they can launch an app that can run in 4K format.

3. M-commerce

M-commerce or Mobile commerce is estimated to reach $3.5 trillion in 2021 and these stats will only grow in the coming years. The pandemic has forced people to depend on online platforms to purchase items and 72.9% of the global sales are made by mobiles.
So, this year the business owners should focus on building apps that will enhance their audience reach and eventually improve their sales. But if you don’t have enough funds to launch your own mobile app then you can build a website that is mobile responsive.
It will allow your business to be accessible on both desktop and mobile phones. After you have grabbed a good market size, there will always be a scope for your business to get its personal mobile apps.

4. Wearables

Wearables can include smartwatches, fitness bracelets, and healthcare monitors. For the longest time, Apple was one of the best wearables offering companies in the market but in the last years, the game has totally changed.
The company sales dropped up to 10% in 2020 because of some very affordable wearable options launched by Samsung, Huawei, and Garmin. But the trend of wearables has increased alone in the US by 15%.
Due to covid, people are now more inclined towards health bands that can give them real-time changes occurring in the body.
Research conducted by ReportLinker said that the market for wearables reached 16.12 billion in 2020. The audience requires more advanced technology integrated bands that can detect specific problems in time.

5. Internet of Things (IoT)

If you are unaware of IoT, it is a platform that connects everything to the internet. You can either receive and send information or do both. Some of the major IoT devices are FitBits, smartwatches, Home security, AR glasses, Activity tracker, and many more.
The market for IoT platforms is about to reach $1.6 Trillion by 2025. With the advancement of technology, people are connecting more and more household items to IoT platforms. Major smart home devices like Google Assistant, Siri, and Alexa are installing more advanced sensors to allow the user to perform tasks at their fingertips.
Research shows significant development in the medical sector that will allow patients to connect with doctors without being able to be physically present.

6. Event streaming

The pandemic has forced people to avoid all physical gatherings and shift all our meetings and events online. Due to which the market of the live streaming industry has splendidly grown by 99% in 2019 as compared to 2018.
Many companies are conducting their meetings online on various live streaming platforms like Kinesis, confluent, Apache Kafka, confluent, and many more. Through these applications, you can easily be part of all your favourite public events.
All of them come with some exceptional functionalities such as allowing people to interact between the events through the ChatBox, speakers can change turns smoothly, you will also be able to ask questions directly to the panellist.
The covid situation is here to stay for a while and these options can fill the gap between things that you are not able to do because of the pandemic.

7. Instant apps

One out of every four users abandons the apps with the first use. It can be because of various reasons like low storage, security issues or if they don’t like the app. The instant app is presently available only at Google Play Store.
When you search for an app, the store will show you either to install or try it. So, if you use the latter, the application will open in your phone in its beta versions helping you in understanding whether to install or not.
Many enterprises have launched their try-on apps to reach their target audience and make them appreciate their value. These demo apps are in trend right now and will mostly grow in the coming future.

8. Cloud Native

Cloud-Native is a platform where the code of an application is written without the developers needing a server to host their apps. Google Cloud, Azure, and AWS are some of the major Cloud-native solution providers.
One of the biggest advantages that cloud-native has against these servers is giving developers the freedom to scale upwards or downwards according to the traffic received. With the launch of 5G technology and in presence of advanced IoT platforms, the market is filled with the opportunity to exploit the advantage of cloud-native.
Research shows that 32% of enterprise applications will be built on cloud-native platforms in 2020. This is because of the flexibility and scalability option cloud-native provides to its developers.

9. Beacon technology

Beacons can be classified under transmitting gadgets that send notifications to other gadgets in its range. The Beacon technology can be easily integrated with your enterprise apps. It helps businesses send messages to people who are nearby, informing about their offers and discounts.
This technology is now becoming a need with 40 Billion Android users asking queries about Beacon-content from Google every year. It is a small device that is made up of batteries, radios, and CPU.
A beacon continuously sends signals to reach a prospective device and when it connects, the device starts sending messages that are inbuilt in its memory.
Marketers spend billions on online marketing platforms like Google ads but it is essential to put an equal amount of effort into technologies that will grab and make customers walk your store. Beacons can be your out-of-store marketing platform to send messages that market your store and also satisfy your customers’ needs.

Conclusion
The need for Mobile Apps is never-ending and will always grow. But if you are a developer, it is essential to keep track of these trends to produce applications that will be beneficial for your targeted audience. These trends are about to give tough competition to the existing technology, and will eventually lead to launching apps that are advanced and more efficient. 
Contact the App-Scoop Vancouver Mobile App Developers for further details.

Reasons Why Your Hospital Needs a Mobile App?

The world has slipped into pandemic and health centres are overcrowded with patients.

It gives rise to the need for building a mobile health app for your hospital. There are already 3.18 lakhs of mobile health apps (or mHealth apps) available in all significant app stores with its market expected to reach 132.2 Billion in 2023.

mHealth apps help you in connecting with doctors virtually and prescribing medicines without having to physically reach the hospital.

The stats show that 93% of doctors feel mHealth apps improve a person’s health over time. If you own a hospital then the following article will help you decide the importance of mHealth.

Advantages of building a mobile app for your hospital

1. Hassle-free Online booking

Building a hospital’s app will help patients to easily book their appointment with the doctors. The app can bifurcate appointment booking procedure into multiple departments or based on the availability of the doctors.
Every doctor will examine a fixed number of patients every day and slots will close down as the count reaches the limit.
Whereas in the offline method, there is always confusion about the status of the doctor. Launching a mobile app will immensely reduce the burden on the receptionists and allow them to focus their time on other productive works.

2. Improved efficiency

In a mobile app, all the information is systematically placed which allows doctors to easily analyze the patient’s health conditions.
Not only this, the apps must contain a user id which is a compilation of all the lab tests, prescriptions, detailed info about the disease, doctor’s emergency number, and many more to help patients in case of emergency.
This makes a synchronized relation between the doctor and the patient. You can also build a dedicated mobile app only for the hospital’s staff to ensure proper communication. It should contain a texting feature so that the nurses are not wasting time looking for doctors. The app can also include an unavailability list so that all the staff is aware of each other’s timings.

3. Better audience reach

Developing a health app is the best way to attract audiences from regions who don’t even know your hospital or the services you provide. A mobile app can be downloaded by anyone and if it provides quality features to the user, there are high chances that they might physically want to visit your hospital.
People living in remote areas find it very difficult to reach hospitals for their routine check-ups but the hospital’s app can offer them a smooth video calling experience with the doctor, avoiding unnecessary travelling. Small features like this can make a lot of difference and attract a wider audience towards your hospital.

4. Handy Bill payments

Waiting in long queues just to pay bills is a tedious task both for the patient and the office staff. It becomes difficult for big hospitals to manually keep track of all payments without doing an error.
The bill payments structure has evolved and it now requires a lot of documentation, including health insurance or any previous benefits bagged from the hospital is necessary to be mentioned in payment forms. Maintaining all this paperwork is very time-consuming.
When developing a mobile app, you can ask the developer to integrate a smooth channel for the timely payment of bills. It will release pressure on the finance handling staff and allow them into other essential tasks.

5. All-time support

A mobile app allows patients to be connected with the hospital 24*7 and ask for help whenever required. It must contain multiple functionalities that allow patients to book appointments, see doctor’s schedule, bill payment, video calling with doctors, emergency call, and many more.
Consider having a combination of both free and paid version inside the app so that your hospital benefits with the revenue generated.
Your aim should be to simplify each process for the patient even before physically visiting the hospital. The easier your app is for the public, the more interaction you will receive.

6. Keep track of your patient’s health

Your health app should contain a patient column where they can log in with the user id provided by the hospital. It will give them a brief about their health condition and mention daily tips to improve it.
The doctors can keep track of their patients whether they are following all the directions or not. You can integrate specific alert alarms when the patient misses their medicine time or a check-up video call with the doctor.
These things show that hospitals care about the patients’ health and aim to provide faster recovery. This, in turn, increases customer loyalty.

7. Self-promote your hospital

If you provide some extraordinary features like the ones mentioned above, there is no way that your patient won’t be happy with your services. They will speak good things about your hospital and improve its brand value in the market.
Customers’ testimonials are the best way to gain trust in the audience. Your app should contain a column where the patients can give their valuable feedback. It will help you identify any shortcomings and give you a direction where people are facing problems. Genuine, constructive comments are as important as any good feedback.

8. Educate people to reduce unnecessary pressure on the hospital

A hospital is a very crowded place but is mostly filled with hyper-active patients who reach the hospital now and then due to a lack of minimum education about their health.
Your health app can mention some common diseases with their symptoms so that a person can understand whether to reach the hospital or not.
It will eventually reduce pressure on the hospitals and allow doctors to focus on patients that require immediate medical assistance. You should keep updating your app to educate more and more people about multiple health problems.

Case Study of some successful Mobile Health apps in the market

1. Aetna, iTriage

iTriage is launched by Aetna – a health insurance company. It helps patients find detailed information about their health conditions and therefore gives them a step-by-step guide on how they can treat it efficiently. iTriage identifies health complications at an early age and tells when to visit a doctor.

2. Cerner, CareAware Connect

It is an application that allows proper communication between clinical staff and ensures that all the relevant information reaches the right person in the shortest time.
The device contains multiple functionalities like staff assignment, on-call schedules, nurse calls, automated health records, secure messaging, and voice communication.
The website claims that CareAware Connect reduced nurse walking steps by 50%, hence allowing them to take better care of the patients rather than running to find the doctor.

3. Patients Safe, Patient Touch System

Patient Safe helps clinical staff to enable smooth communication between their team members. It allows patients’ information to be sent to the doctor through the texting platform. Along with this, there are various features like SMS paging, nurse alerts, voice calls, and lab results.
For enterprises, it becomes easy to transfer roles and integrate user information with Active Directory (AD).

4. Epocrates

Epocrates is a great application for the normal public to get clinical support and maintain a strong virtual relation with physicians. It provides detailed information about most of the diseases along with some instant treatments you can give to the patient.
The application also offers a list of alternative medicine a patient can intake in the unavailability of the prescribed one. Epocrates has been used by over a million people and all its content is made by experts.

5. Isabel

Isabel is mostly used by doctors to match symptoms with diseases. The website claims to provide 96% of accurate matching and contains information about 4000 causative drugs and over 6000 diseases.
Isabel is continuously updated to include the latest diseases, which will help doctors get the perfect match.

Conclusion
Mobile health or mHealth apps have become very popular among people as everyone has now started to recognize the importance of keeping themselves healthy.
So, having an app allows you to adopt new technology that will result in reducing unnecessary crowds and enhance your hospital’s efficiency, management, workflow, as well as customer loyalty.
​​Contact the App-Scoop Vancouver Mobile App Developers for further details.

Best Mapping Solution for Logistics: Mapbox vs. Google Maps

Integrating mapping functionality is an essential feature for many logistic businesses.  

For instance, if you have an online delivery app, your application will require a mapping tool to 
give real-time distance and direction info to the delivery person. 

A good mapping tool will multiply your business productivity and speed up the process of 
transformation. The two best mapping tools in the market are Mapbox and Google Maps. 

The following article will tell you the pros and cons of both the application and help you decide 
which one you should choose for your business. 

What is Google Maps? 

Google Maps was launched on 8th February 2005 to provide web mapping services. It offers aerial photography, satellite image, street maps, 360-degree street view, real-time traffic analysis, and many more.

With its growing demand, Google decided to offer its API (Application Programming Interface) to 3rd parties. This will allow other applications to integrate Google Maps functionality for tracking worldwide.
You can also customize your Google API according to your app needs. This will require technical guidance, so, you should consult a programmer to complete the required task.

The problem started when Google Maps hiked its prices. Prior to July 2018, Google Maps offered free 25000 map loads every day, whereas the new price structure reduced the total map search to 28000 per month. After which, all the map searches will be paid.

It neither affected the common people nor the small businesses, but it became a significant tension for large-sized companies. These businesses crossed the monthly limit, and Google heavily charged them to use all its functions. This made companies search for its alternative.

Pros and Cons of Google map:

Pros

1. Fantastic user experience: Google map provides detailed information. You can take a view of the streets, traffic, and roads. It allows you to access locations anywhere in the world.

2. Street view: This allows you to see different panoramas for every street across the world because of its inbuilt GeoRSS and KML (Keyhole Markup Language) on the Google map. You can integrate this feature on your business application to let people visit your store virtually.

3. Map sharing: Google map allows users to send their location to other people. It provides the exact address of the sent user to let others reach the location without manually searching on the map.

4. Multiple Language support. It has added 39 new languages recently and has allowed 1.25 billion people to use it in their native languages.

Cons

1. Limited accuracy: Google map can also have errors while depicting the location’s exact address. It is unable to get the most updated changes that might have been caused because of road blockage or damage.

2. High pricing: This is the biggest issue for businesses to search for its alternative. Google map charges lucrative prices for users who cross their monthly limit.
This is a vast topic which is discussed in detail below.

The pricing structure of Google map

The pricing structure of Google Maps is not easy to understand because of its multiple categories. The application also offers you $200 monthly credit for the API calls.
Google map charges its customer under these categories
●      Dynamic map calls: Up to 28k
●      Static map calls: Up to 100k
●      Direction calls: Up to 40k
●      Geolocation: Up to 40k
This is not as simple as it looks.
If a person does a map search and initiates an address by using Google Map autocomplete. Along with tracking the direction using its geological services. A person will be charged for three unique API calls to perform a single page load.

The users are first charged for the autocomplete function and the other when they select the address. Lastly, they will also have to pay for the direction they will receive through Google Map.

For a large business that makes lakhs of API calls every day, this will cost a lot to them.

Google Map gives a discount of 20% if you have more than 1Lakh API calls. Also, if it’s more than 5lakh calls monthly, you can contact the Google Maps sales manager to come to a custom price.

Mapbox

Mapbox is also a mapping service provider and the biggest competitor of Google Maps. It helps websites and apps to install custom maps into their systems.
Programmers and developers can easily integrate the Mapbox API in the application. They can also fully customize the maps in Mapbox studio including its colors, fonts, 3D feature, or camera angles.
You can easily search and navigate through Mapbox. It will provide real-time updates of directions, traffic awareness, and a voice direction facility.

Pros and cons of Mapbox

Pros

1. Fully customizable: Mapbox offers way more customization than Google map. The programmers can easily personalize everything according to the application’s requirements.

2. Offline maps: If you are stuck somewhere with no internet, your Mapbox inbuilt application will help you reach your destination. You can integrate offline maps in your app by using Mapbox SDKs.

3. Open source SDKs: Mapbox uses GitHub to share code, which is open-source and will allow full customization. Programmers can easily embed these codes and add new functions to the SDKs.

Cons

1. Weak coverage: In comparison, you will find that Google map has higher coverage than Mapbox. This is because Google Map is continuously updated and tries to include as many places it can on its mapping system.

2. Difficulty in understanding: Mapbox is much harder to comprehend than Google maps. It requires prior technical knowledge to function appropriately, whereas Google map is convenient and can be easily used even by a layman.

Google Map vs. Mapbox

1. Pricing: Google Maps has tremendously increased its pricing and reduced free limits. As your company grows, this charge will feel like a burden rather than an investment.
Whereas Mapbox provides less free services than Google Maps, it has set a limit of 50k free map search, after which you will charge $5 per 1000 map load. Google provides the same functionality with a lower limit and charges $7 for every 1000 API calls made after the limit.
This has caused people to switch from a Google map to Mapbox.

2. Accuracy: Google is a giant company, and it can invest in data streams that help in mapping accurately. Due to which Google map can easily calculate the Estimated Time of Arrival (ETA) regardless of your current location.
It has access to terrain information, weather, real-time traffic information, average speed, etc. These are vital information to calculate accurate mapping services.
Whereas Mapbox cannot offer such a huge cost and lags in accuracy when compared to Google map. Mapbox is best for developed countries rather than developing countries like Israel and India.

3. Customization: Mapbox uses OpenMapStreet data to build its technology. The core strength of Mapbox is its easy customization. You can edit your map by using Mapbox TileMill, which has multiple predefined maps. The programmer can also build three custom map styles for the application.

4. Associated services: Google map provides immense additional services apart from just tracking distance and direction. It includes satellite images, street views, businesses, places, etc. whereas
Mapbox offers minimal functionality. Mapbox is more focused on providing ease of customization and can easily embed with various applications.

What to select between Google map vs. Mapbox?
The question must be answered while analyzing your business structure. Both these mapping service providers have their pros and cons that might or might not affect your business.
Let’s talk about the two major parameters:

1. Size of the business: If you have a small business that will not exceed Google map’s monthly limit of map loads, there is a no better option to go beside Google map itself.
The price hike will only affect large business owners who have substantial map loads every day.

2. Location of your business operation: Always check which mapping service providers work on your location. Both Google Maps and Mapbox have different location access.
For example, if your business is in Korea, Google Maps will not provide you with direction, whereas Mapbox is fully functional at that place.
Also, suppose your business is situated in a remote place or in developing countries like Israel and India, then Mapbox might not provide you with accurate tracking of the distance and direction.

Conclusion
You must have now understood the difference between both the mapping applications – Google Maps and Mapbox. Your selection must totally depend on your business requirement.
Thus, if pricing and location are not your problems then Google Maps will work the best for you. But if you live in a developed country and have access to both easily, you can also consider Mapbox.
​​Contact the App-Scoop Vancouver Mobile App Developers for further details.

Mobile App vs. Mobile Website: A UX Comparison – Which Is the Better Option?

The core of any business resides in the art of connecting the company with people.

Irrespective of what you sell, companies now want to reach out to people, engage with them, and offer their products and services. With technology playing a pivotal role, there has been a massive increase in the number of ways through which a company could communicate its ethos.

One such medium is smartphones. Mobile applications or customized mobile websites have become an extension of companies these days and have been instrumental in driving revenues.

However, despite being a game-changer, most companies remain indifferent about the right technology for their business.

Should they go for a mobile application, or is a mobile website enough?
The answer lies in UX or user experience.

There are many things to consider before rounding off to one of these two. Hence, we will discuss both the channels in depth and help you take the final call. 

Statistics Regarding Usage of Mobile Apps and Mobile Website

Regardless of your opinion, many statistics could prove useful for going with responsive mobile sites or mobile apps. The UX plays a pivotal role here, and thus, could not be ignored.

1: Increased Usage of Smartphones
The diminishing cost of internet usage coupled with the sharp rise in smartphone usage has ushered the entire globe into a new dimension.
As per the ComScore study, more than 71% of the internet traffic in the United States comes from mobile devices, while a larger chunk of traffic (91% to be accurate) comes from mobile devices in Indonesia.
Other crucial data reveal that more than 87% of digital traffic comes from mobile applications while on the other hand, the rest 13% come from web applications.

2: Shift in User Preferences
The ComScore study of 2017 highlights many important highlights that have proved to be transforming. The study starkly highlights the shifting preference of smartphone users from websites to mobile applications.
The principal factors highlighted by the firm concluded higher speed, ease of use, performance, and additional features as the chief factors for the rise in demand for mobile applications.
Apart from that, the social media platforms and e-commerce apps ruled the charts.

3: Better Conversions
A recent study on the purchasing pattern of customers highlighted that a greater share of people preferred to shop online through applications than the mobile website.
Most individuals viewed four times new products than that on applications in a single session. Furthermore, the conversion rate on mobile applications is three times higher than the mobile website.

4: Customer Retention
When it comes to customer retention, mobile applications outperform mobile websites for a considerable time. Companies need to constantly get in touch with their customers for retention, and applications fulfill all the criteria by providing tools like notifications and several others.

Drawing a Line: Advantages of Mobile Website over Applications

If your primary objective is sales and marketing, a mobile website is a great way to kick start your campaign.
The mobile website inherits many advantages over apps, and hence, is the perfect partner for your mobile outreach strategy. Some of the key factors include cost-effectiveness, compatibility, and accessibility over mobile applications.
Some of the reasons to choose mobile websites over applications are as follows.

● Accessibility: Mobile websites are primarily designed to give users easy access to their offerings. It could work on a wide range of devices without constant modifications.
On the other hand, one has to download and install an app for him/her to access the content. This could be an exhaustive experience, and thus, is avoided by most.

Compatibility: A single mobile website customized for smartphones or tablets could work effortlessly across multiple devices and create a good impression in the customer’s mind.
However, when it comes to native apps, a company has to develop an app for every platform and dedicate a team for development, modification, and update.

● Upgradability: The upgradability serves as a great advantage as well. For a web version, all you need is just publish the update, and it’s done. As simple as that.
On the other hand, To upgrade an application, one has to push updates on the app’s play store and allow users to download and install updates on their smartphones. The changes will only be visible then.

● Share-ability: When it comes to websites (mobile or otherwise), one has just to share the link with anyone he/she likes.
However, apps are hard to share and hence are not user-friendly.

● Lifecycle: The average shelf life of an application is less than 30 days, as per some research. Until the app provides great value and functionality, most likely, it would be uninstalled in a few days.
But with a mobile website, one can always come back and start searching for things with new enthusiasm.

The Other Side: Advantages of an App over Mobile Website

Despite being considered inferior to (in terms of UX and applications) the mobile website version, things could change pretty fast all the time.
There are a few tasks that are still done best on apps, and hence, apps still hold importance. Some of the points based on which apps take over the websites are as follows:

● Interactivity/ Gaming: When it comes to gaming, mobile phone games aficionados are a huge fan of high-end devices, which includes an app. One may not make rich music and graphics on the web, and hence, apps are the best thing in such a scenario.

● Personalization: Despite being available online and accessible by a browser, some sites are better viewed and personalized on apps.
Consider Instagram. The app version of the popular social media is best consumed and personalized on the app.
Similarly, the clean UI and the great UX of mobile banking apps are much more enticing than the web versions. The personalized application is what keeps the users hooked.

● Improved Functionalities: Smartphone users leverage a wide array of sensors and the processing speed of the device to ensure that apps function well.
For example, without special and customized scripts, one cannot do a simple calculation on the web.
However, as more functionalities get incorporated, leveraging apps becomes a piece of cake. Apps can now function multiple tasks from a single stage, thus, making them super exciting for customers.

● Rendering High-End Graphics: The best part of apps over websites is that they could be used to render high-end graphics.
Let’s say you have a financial analysis project coming up. Things look pretty horrible when done on web browsers, but are easier to represent on applications.
In most apps, one can dynamically change the values and see the changes in real-time, which are otherwise impossible in web browsers.

● Push Notifications: One of the most favourite features of advertisers and companies is that they could send push notifications to the users.
In this way, a company knows it has a large audience with whom it can get in touch. However, in the case of websites, the notifications are limited to the website only. This is why promoting other methods like emails as their primary source of communication.

● Works even without an internet connection: The mobile applications are designed to store data locally on the device, making it easier to access even without an internet connection. In the case of uploads, the process resumes as the connection is established.

Concluding Remarks
Mobile apps vs. websites in terms of UX or user experience is an exhaustive debatable topic, with each side having a fair share of advantages.
In reality, choosing one of them depends highly on your business goals.
The graphics and the processing is better done on mobile, therefore, you can prefer going with a mobile app to leverage its computing power. It will help you engage and interact with your customers better and drive loyalty.
On the other hand, a mobile website could relay similar features that are not resource-intensive. It will help you provide mobile-friendly content that your audience can find useful and eventually become your customers. 
​​Contact the App-Scoop Vancouver Mobile App Developers for further details.

Why Consider Developing Widgets for your iOS Application?

The launch of iOS has brought significant updates for Apple users, and one of them was widgets. 
A widget is a customizable small box that allows users to see information on their home screen 
without visiting the application. 
It has enhanced user experience (UX) for apple users, and people love the new updates of iOS 
14. 
This article will clear more things about your widgets along with the importance of developing 
widgets for your iOS applications.
What is a widget? 
A widget is a program or application that runs on your phone’s home screen without having to be 
opened up, or it can also be attached to another application.
​For example, the weather app on your phone tells the weather report of your area. You don’t 
have to physically go to the weather application to see the weather forecast, if you have the 
widget for it. 
But when you click on the weather forecasting widget, the program will directly take you to the 
weather app. So, the widget gives the information that it thinks is good for the user, and it 
displays a detailed report when you reach the main application. 
Many widget applications are right now running on your phone, like the daily news notification, 
notes, calendar, etc. 

What is new in iOS 14 Widget? 
Previously widgets were only present on Android devices, but with iOS 14, you can create 
widgets now on your Apple devices as well. The iOS widgets will be present on both the iOS 
home screen and MAC OS notification center. 
The iOS 14 widget has withstood Android by providing a widget with a more elegant and 
cohesive design. It gives a very sleek and stylish look to the Apple home screen. 
The Apple devices use Apple’s Smart Stack widget that shows widgets by following the user’s 
previous behaviour. This will avoid excessive notifications to pop up on your screen. ​

Advantages of developing widgets 
The iOS 14 widget update will affect two parties- the users and the developers. 
As the users have given a green signal to the widget design and function, the developers are most 
likely to develop widgets for their application with other additional features to get a competitive 
advantage. 

Why do users need widgets? 
Apple users are thrilled to have the widget feature on their phones. Here are the two significant 
benefits that a user will get from the widget function-

     1. Time-consuming 
Apple users have to click on each application to get updates and notifications. It became very 
time consuming for an iOS user. 
But with the launch of the new iOS 14, the user will not be able to see widgets but also 
customize it according to their preference. 
IOS has given the Apple user to edit the size of the widget. There are three size options 
available: small, medium, and large. The user can choose the widget size they want to see on 
their home screen. Larger the size of the widget, the more information you will see on your home 
screen. 

     2. Updated information  
A widget is created to give up-to-date information about the application. The application mostly 
makes the update, but if the widget is new, the update is made by the operating system. 
For example, if you have a widget of a news app, the news keeps pouring in without you going 
to the app to get it updated.

Why do developers need widgets? 
     1. Competitive advantage  
With the launch of iOS 14, Apple users are using this feature to the utmost. Most of the users 
have liked the concept of widgets and have enabled them on their iPhone. 
The demand for widgets is growing, and many apps are developing widgets for iOS applications. 
The developers are responsible for creating a widget that displays information that might be 
useful to the users and force them to visit the app to get more details. 

     2. Improves user retention  
Our phones are filled with applications, and it is becoming more challenging to make a user feel 
your app’s presence. Widgets will pass out information that the users might like, which will 
improve the app’s user retention. 
So, the developers are in charge of forming a widget that displays the most vital information and 
increases the user time on the application.

What will your widget display? 
A widget will represent a small box containing user-specific data that will highlight updated 
information. 
For example, if you have previously used LinkedIn, it tells about the number of people visiting 
your profile. LinkedIn has chosen this particular information because it thinks it attracts users to 
see who has recently viewed their profile. 
Widgets are static, and they do not allow you to perform actions without actually opening the 
application. Now, the developers have to decide which information will attract the user to visit 
their application. 

How to add widgets to your iPhones home screen?     
If you still don’t know how to add widgets. Here are the steps through which you can add it to 
your phone’s screen: 

     Step 1: Unlock your iPhone. Press and hold your home screen for a few seconds. You will see 
the apps start to jiggle and show a minus sign. 

     Step 2: Click on the plus sign present in the upper left corner of your home screen. This will 
bring a list of all the existing widgets. 

     Step-3: Click on the app you want to add to your widget list. It will ask you to choose among the 
three sizes that are small, medium, and large. You can select the widget size you want to see on 
your home screen. 

     Step-4: Click on “Add widget.” 

     Step-5: After adding the widget, click anywhere on the screen to come out of the edit. 
And, your application widget is added to your home screen. 

Some popular iOS home screen widgets 
     1. Wikipedia: The Wikipedia widget is excellent for people who are hardcore readers. The 
application keeps posting trending articles throughout the day to grab users’ attention and make 
them visit the Wikipedia website to read the articles in detail. 

     2. Pedometer: It is a fitness app that tells about the number of steps you have taken. Pedometers 
keep track of all the fitness goals of the user. The most important thing to notice is that the 
application doesn’t give you the detailed stats on your widget to grab user attention.
 
     3. Aviary: If you are someone who wants to be updated on all the latest tweets, Aviary will be 
your rescuer. It tells in detail about the trending tweets on your iPhone widget home screen. 

     4. Unwind: It is also one of the meditation apps that relaxes the user by telling them to do 
different breathing exercises. Unwind is also one of the most popular widgets to track your sleep 
schedule and meditation. 

     5. Habit Minder: It takes care of all the habits you do in your daily life, whether exercising, 
meditation, walking, water drinking patterns, and every routine you can think of. Habit Minder 
widget will help you maintain a good lifestyle by keeping track of your good habits. 

Conclusion 
Apple users love the new widget option, and the applications that are still refraining from 
creating its widget is losing a lot of their target audience. The widget will help you generate more 
customer interaction and retention for your application. 
​Contact the App-Scoop Vancouver Mobile App Developers for further details.