- Consumer (has potential for widespread adoption)
- Modernized (modernizing a new or existing business process)
- Migration (web-application to mobile-optimized version)
Here is a list of 51 mobile statistics that can help your with the decision making process and contour the product that you want to introduce to the market.
1. 20% queries were made on the search engine using the voice technology.
Voice technology is easier, intuitive and easily accessible to any age group. For example, receiving a call while driving without picking up the call or your grandmother just asking for directions instead of typing them
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2. 60% of app users are willing to share their health data collection from wearable technology to Google (in 2016).
Wearable technology, for example, FitBits gathers information about your eating patterns, sleeping patterns, number of steps taken and other general health related information. Many users connect these devices to Google services because it’s easier to store and integrate information on to other apps.
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3. Mobile advertising has increased by 22% in the year 2016.
The world is using smartphones and the digital technology is the best way to reach maximum number of consumers with decreased costing. Short advertisements delivering strong messages are the most effective.
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4. Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
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5. Spotify and Apple music are making more money than music stores; which gives recorded music its first growth in 16 years.
Users want to access any song and download albums to view them offline on their smartphones. It’s made music accessible. Advertisements on these kind of sites are generally viewed more because the user wants to listen to the track.
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6. Internet users in Indonesia spend 90% of their time online from a mobile device.
If you target your app towards countries that has such staggering data, it’s most obvious that there your app has a chance to be downloaded and used more than in other countries.
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7. Most people use their smartphones to access information in the morning, shift towards using more data on laptops/desktop computers during work hours and tabs in the evening.
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8. Over 51% of emails are opened on the mobile than on the desktop.
Working is no longer limited to desk spaces and office cabinets. Everyone checks their email on the go and wants to keep in touch with work even when they are travelling.
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9. Replies sent from mobile devices are received 54% faster than from a desktop.
Short one line emails are becoming the norm. This makes it very easy for the user to send emails from their smart devices.
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10. 90% of media time is spent on apps by mobile users while 10% is spent on websites accessed through a browser.
Consumers love apps; they are easily accessible and can be personalized.
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11. According to Google, 90% of the millennial users go online daily.
There is a thin line between the real world and the online world. Apps like Twitter, Facebook, Instagram, Tinder and Snapchat keeps people connected and keeps them in touch with the social world.
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12. 75% of millennial users access their smartphones to go online.
This means that it is important that your app provides a seamless experience to the mobile user.
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13. Pinterest is most favored by smartphone users, generating 64% traffic from phones or tablets.
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14. 48% of millennial users watch videos exclusively on their mobile device.
It’s important to embed the videos into the web page so that it prompts the browser to use the best suited app to play the video.
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15. 48% of millennial users download/use an app based on its functionality; 45% due to social influence from peers; and 37% based on the aesthetic appeal of the app.
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16. 49% of millennial users delete an app if it uses too much of phone battery.
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17. Red is the most popular icon color for food and drinks app; 30% of these are red while only 6% of them are blue.
According to color theorists red catches the eye and encourages feelings of energy and action and is even said to stimulate appetite.
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18. Mobile searches using the word ‘best’ has increased by 80% in 2 years.
People want the best! When they download an app, they want information that shows them the ‘best’ of what they are looking for.
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19. Smartphone users are more likely to purchase from companies that offer personalized searches.
For example, if the user types in ‘Chinese restaurant’, the app should be intuitive enough to show Chinese restaurants that are nearby, rather than 10 km. away.
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20. 50% smartphone users are likely to purchase items on the spur of the moment in 2017, compared to 2016.
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21. There will be roughly 6 billion users in the year 2020.
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22. Mobile web draws in more unique visits per month, but app users spend more time per visit.
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23. 68% of smartphone users check their phone within 15 minutes of waking up.
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24. 30% of smartphone users are anxious without their phone.
Most mobile users are dependent on their smartphone for reminders, work, etc. The thought of being without their smart devices is scary for most.
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25. On an average, users check their phone 150 times a day.
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26. Smartphone users in the middle of a task will reach for ideas by using their phones; this behavior is seen in 91% users.
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27. 65% of users believe that the content that they receive (regardless of the source) while conducting a search on the mobile is accurate.
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28. In 2016, 50% of iOS apps and 23% of Android apps crashed in Q2.
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29. In the year 2016, 65% of iOS performance issues were related to app crashes.
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30. 44% of in-app defects are found by the user.
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31. 47% apps need more time for testing.
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32. 58% of users are frustrated when they are unable to navigate through the app because of interface inconsistencies.
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33. 52% of users get annoyed if the overall app performance is not seamless during use.
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34. 29% of users will uninstall the app if they don’t find it useful.
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35. 70% of users abandon an app because it takes a very long time to load.
Patience is a virtue only few possess. In this quick digital world, there is no time to wait.
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36. 50% of men users do not have a single paid app on their smartphones.
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37. 70% of women users do not have a single paid app on their smartphones.
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38. 19% of millennial users purchase 12 plus apps in a year.
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39. Without apps, 76% of millennial users find their phones useless.
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40. 51% of users will delete an app if they do not use it often.
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41. 47% will delete apps to de-clutter their screen.
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42. 41% of users will delete an app if it takes up too much space in their smartphone.
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43. 70% of millennial users are looking for new apps.
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44. 43% of mobile users will agree to receive push notifications, out of which 63% of millennial users check them immediately upon receiving them.
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45. 38% of marketers believe mobile strategy delivers significant ROI.
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46. In 2016, the use of location-based mobile marketing has increased by 149%. 74% of marketers confirm that location-based mobile campaigns are very effective.
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47. 80% of the marketing force believe that mobile exclusive offer campaigns are very effective.
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48. 78% of the marketers declare that mobile loyalty campaigns are very effective.
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49. The percentage of digital ad revenue using the smartphone is expected to grow to 70% by 2019.
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50. 21% millennial users will delete the app if they do not like its logo.
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51. By the end of 2016, smart devices accounted for 51% of total digital ad revenue.
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As we’ve taken an in-depth look in the app stats, you should be able to now build and grow your next app project or even spark a new idea. Product requirements, product performance and user preferences should be considered at the initial stages of the app development. If you focus on the functionality, look and feel, experience and personalization – your mobile app will be the perfect solution.
