Now, that your app is live, what next? Essentially, your real work begins once the app is up and running. If your app does not make a place in the heart of the users, it won’t take time for the app to vanish, making the shelf life of the app very fragile. There are millions of apps in the Store, and your app must stand out from the crowd to live forever. There are a whopping 7.6 billion smartphone users in the world. And in all fairness, mobile applications bring the smartphone to life. Now, let’s talk stats.
• There are a total of 2.2 million apps in the Apple Store.
• Google Play Store has over 5.7 million apps.
• In 2021, both stores have made over $111 billion.
• In a day, smartphone users, use over 9-10 apps.
• They spend over 85 per cent of their time on their phones.
• In 2020, over 200 billion mobile apps were downloaded.
All these stats talk volumes about how mobile applications have become an inseparable part of lives. Getting your app on the Store is just a figment of its life cycle. The crucial step now is to keep spreading its essence. Mobile app promotion has increasingly become important to keep the application alive. And the app promotion journey will determine how effective the app will be. Here are simple yet efficient ways to promote your app.
1. Thorough research and recce
Be it coming up with an app idea or promoting your app, what plays a crucial role is a research. It builds a strong foundation while giving an upper hand in your problem-solving skill. Conducting user and market research helps you understand the potential customers and their preferences.
2. Quirky tagline is a must
Usually, customers’ attention is short-lived. A strong and catchy tagline will forever stay in their mind and heart. Come up with a tagline that is hard-hitting and that gives them a clear idea of the product.
3. Work on your content
Words are powerful, they can change people’s lives and the world; choose them wisely. Compelling content will take your app far and later reach new heights of success.
4. Captivating App icon is a great conversation starter
‘Hey did you check their app icon? Looks relatable!’ A simple, clear, and appealing app icon will heighten people’s curiosity. The 101 of application marketing is a captivating app icon. A creative app icon will certainly attract users. A great app logo will impact the success of your monetization efforts.
5. Measure your KPIs
Measuring the performance of your product will never go out of fashion. Keep a close on your app’s development on the Store. Measure and analyse your app’s downloads, and instals, and pay close attention to the negative reviews and work on them. All this will help in marketing.
6. Create teasers
Video marketing is one of the most effective means of promotion. It has indeed become essential in today’s digital world. Videos have become the new photos. It speaks volumes and helps you take your purpose to your customers. FAQ, Paid media, humorous, customer welcome, customer testimonials, educational, and how-to videos build trust and promote your app.
7. The classic word-of-mouth
Marketing strategies will come and go, but word-of-mouth promotion is the OG. The best part is it is free of cost and most importantly it brings in loyal customers. And the brand recognition it creates is unimaginable.
8. Define your app’s purpose
If you don’t define your app’s purpose, you won’t be able to move to the next step. Defining your app’s purpose will give you clarity, and help the users understand the app better.
9. Begin with App Store
The lifecycle of your app begins once you make your way to the Apple store or Google Store. This gives your app much-needed visibility, making it one of the best ways to promote your app.
10. Make your way to the Editor’s Choice
Users believe in products that get an authenticity tag or the ones that are advertised by celebs. When it comes to apps, getting your apps reviewed by editors will make a great impression. It is big deal if you get the app on the editor’s choice.
11. Make landing pages
One of the most creative ways to spike the enthusiasm of the users is by making landing pages. Call to action is probably a key element of your landing page. Make sure that stands out. The landing page should also highlight your app’s icon, purpose, and name.
12. Start a blog
One of the most unique ways to promote your app is to publish exceptional content on your blog. Blogs have never failed to get attention. An SEO-oriented blog is key.
13. Guest blogs
Fine, you have started a blog. By now, it will be a self-written blog. Now, keep making additions to it. Ask relevant guests or industry stalwarts to write a blog for you. In all this, your content must be high-class.
14. SMS marketing
Most businesses use SMS Marketing to reach their customers. It has a long-lasting impact. Message promotion improves customer engagement. It is an age-old technique but has proven to be very effective.
15. Get your apps reviewed
There are several stalwarts who’d review your apps and give honest feedback. This surely helps your app. And, in turn, spreads the essence of your app to your customers.
16. Advertising campaign
Advertising campaigns are again an age-old way to reach people. Advertising increases the app’s branding and awareness and helps your app stand out from the crowd. Most importantly it also improves sales and ROI.
17. Create a subscriber and broadcast list
Over a period of time, you will have an idea of your customers. Creating a list of them will give you a chance to promote your app via email and SMS. Also, creating a broadcast list will let you send bulk messages on WhatsApp.
18. Make the most of social media
As per studies, there are over 4.7 billion people on social media, giving you an awesome chance to reach them. It goes without saying the kind of impact social media has. Make utmost use of YouTube, Facebook, Instagram, etc
19. Promote on YouTube
YouTube has the most number of followers compared to other social media options, hence this deserves an honorary mention. YouTube has over 2.3 billion users. There are tech specialists who have millions of followers. Get your app reviewed by them. Also, create a YouTube channel and promote your app.
20. E-mail marketing
E-mail marketing is still going stronger than ever. Studies suggest 99 % of people check their emails every day. And 73 % of millennials still prefer communication through email. Create personalized content, feedback, and surveys, and send timely campaigns.
21. Conduct webinars
Webinars rose to prominence during the covid and lockdown. It is convenient and reaches a larger audience. It creates new leads and is an amazing platform to promote your app.
22. PR Team
To bridge the gap between the product/brand and the consumers, PR is the best strategy anyone could adopt. Hire the best PR team who can give your product overall credibility and promotion.
23. Provide free app trials
Once your app is live on the Store, it is best to offer free trials if your app is paid. This will end up promoting your app and help you collect user information.
24. Guerrilla marketing
Who wouldn’t want to make the most of low-cost marketing techniques that incur maximum product awareness? Guerrilla Marketing techniques are low budget, provide viral content and all this at an affordable cost.
25. Host parties
One of the best ways to network and promote your app is by hosting parties. Hosting a party is an art and should be executed perfectly to maximize the output.
As the article suggests there are plenty of ways to promote your app. However, focusing on just one won’t help you. You will have to work out the permutations and combinations that will boost your app’s presence.
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• We believe in innovation, and we are open to new ideas.
• Our work of expertise in app development is impeccable.
• We are in constant pursuit of excellence.
Our value-for-money apps guarantee sure-shot business growth
Our fast tech support and our free-flowing customer relationship define our work ethics.
You can contact the App Scoop mobile app development team at: https://www.app-scoop.com/contact-us.html