​Humans are not very far from making you realise that you might be living in the magical world of Harry Potter. Technology is reaching new heights especially since the last decade. Augmented Reality is one such spectrum of technology that is transforming the user’s experience like never before. This transformation started a few years back with Virtual Reality 
​So what’s the difference or similarity between VR and AR? Let’s find out!

Virtual Reality and Augmented Reality

Virtual Reality (VR) is basically, a three-dimensional experience which is generated by the computer which makes you feel like the environment you are in is real. For instance, watching a 3D movie makes you feel like you are amidst the scene. VR puts a user in an isolated reality, i.e. it creates a fantasy world for the user.
Augmented Reality (AR) is also a three-dimensional experience that combines digital information with your own environment. AR uses the existing surroundings to create a 3D reality user experience. The computer algorithm in AR uses sensors and markers to spot a real-time position of an object and determine the location of a stimulated one. 

For example, a GPS with the help of AR can locate a spot that you wish to reach and then show you the fastest route to reach that spot, along with giving information about the spot or even translate the signs on the street in case you are not savvy with the local language.

Benefits of Using Augmented Reality

Now, let’s take a look at the advantages of AR in business.

The New FAD
Augmented Reality (AR) is in its infancy stage and hence, is the new craze amongst the generation. Everyone wants to enjoy a piece of this new experience. This was seen when the Pokémon Go game took over the masses. Because of its uniqueness, you can create a buzz amongst your users, something that your competitors might not have.

Repeat Engagement
For users to keep coming back to get updates on your product or business, repetitive engagement is of key importance. With the help of an AR platform, the users can keep coming back to your website or app, which allows repetitive advertisements. This exposes the brand again and again, thus lodging itself in the minds of the user. 

​​Again taking the example of Pokémon Go; this game became very popular, very quickly. It motivated players to locate hidden Pokemon characters in the real world. The physical settings were real, while the cartoon characters were digital, and could only be seen through a digital device. These characters were strategically located close to a certain sponsored brand or a place that wanted to become popular. 

Three-dimensional Thinking

AR can be used to create a 3D effect of the product to give the user an experience that they won’t be able to stop thinking about. For instance, the Android or iOS platform can create an unforgettable AR experience for shoppers online and offline. Virtual fitting rooms can help the user to choose the right size. The same is applicable for a car colour or your room colour.

Allows Content Personalization

Personalization in an app or a product automatically scores goody points with the users. A standard photograph or video is boring. AR can play a big role in personalizing content. This makes it a valuable marketing tool.

Experiencing Product in a New E-Commerce Setting

Users can experience e-commerce products in a virtual environment. For example, with the help of a virtual mirror, you can try on glasses and choose the frame that best suits your face. The app asks you take a picture of yourself and then choose frames that you think best suit you. Isn’t that wonderful?

Upgrading the Education and Training Experience

AR offers unlimited possibilities of transforming the teaching and learning experience. AR can offer a unique cognition path with immersive real-life simulations. It can offer a real psychological and physical experience and gives an authentic virtual experience that can be implemented in real life scenarios.
For example, a student of dentistry can operate on a tooth and perform a root canal surgery without injuring patients and at the same time get a real feel of the experience.
Augmented Reality and Virtual Reality Revenue Forecast

As per MediaPost, the VR revenue in 2017 was $1.6 billion which is forecasted to reach $11.5 billion in 2021. Meanwhile, AR has collected $975 million in 2017 and it’s forecasted to reach $15.8 billion by 2021.
Last year VR comprised 56% of revenue compared to 44% for AR. By 2021, it will be the reverse, with VR accounting for only 20% of revenue and AR 80%.
Reference site: https://www.mediapost.com/publications/article/311078/vr-ar-revenue-forecast-79-billion-in-4-years.html

Cost of an AR Application

If you wish to build an AR application, you need to determine three components to understand the costing:

  • Place where additional reality should appear
  • Information that the user is supposed to get
  • Medium through which you are going to provide this experience

You need to determine the presentation of the information, i.e. text, picture, video or audio and how you would incorporate a 3D effect to receive the desired effect.

Present and Future of Augmented Reality

Augmented Reality offers the user a more real and authentic experience. It is highly entertaining if you compare it to a normal video or audio. It could give your business the ‘viral’ effect which can really benefit your income and thereby, become successful.
AR plays a key role in driving customer engagements over time, especially in business sectors. With the increasing number of phones and tabs and the hardware to support this functionality, AR is the next big hit with expanding businesses.

At the moment, AR allows you to use your visual and auditory sense, but in the near future it will offer sensors such as smelling, touching and feeling. AR will be found in all business market spheres; commerce, manufacturing, travel and tourism, healthcare, real estate and banking. 
Categories: Uncategorized