App-Scoop

The beauty of the digital age is making the world smaller and making everything available with just a few clicks of the button. Big or small tasks are being completed with the use of Apps or websites. It is believed on an average, people spend at least 4 hours on their phone, daily.

Source: https://www.inc.com/melanie-curtin/are-you-on-your-phone-too-much-average-person-spends-this-many-hours-on-it-every-day.html
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Image reference source: https://magenticians.com/mobile-app-vital-to-ecommerce/
An app makes it easier for companies to connect with and drum up additional interaction and business from customers. Most businesses have developed or are in the process of developing user friendly apps to ensure maximum customer satisfaction. Consumers today are more demanding due to the digitally changing nature of the market and for any business to survive, they need to address these demands.

What are Push Notifications?
A small message, which is sent to a user, when they are not on the application is a push notification. This notification can be sent anytime and anywhere as long as the user has given the app permission to send the same.
After an app is initially downloaded, a user will receive a number of prompt messages to accept and give permission. These permissions vary as they depend on the app and its purpose and most businesses implement user-centric notifications to ensure the customer journey is strategically customized.
Why are User-Centric Push Notifications Important?
Competition is getting more and more aggressive in the mobile world and companies can no longer be complacent about the number of app users they have. Now it is important to integrate and become a part of the user’s daily routine.
User-centric push notifications are the foundation of any great marketing strategy. They are a great way for brands to successfully reach out to its users and create meaningful interactions which increase user engagement and retention. It helps a brand rise above the din and build a strategic and personalized relationship with the user. 
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Image reference source: https://marketingland.com/study-shows-mobile-users-ad-ambivalence-resistance-push-notifications-178214
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Image reference source: https://segment.com/blog/push-notifications-users-want-kahuna/
 

  • User Segments

Not every notification being sent is relevant to every user. Segmenting the audience gives the company the chance to ensure the information being received is valuable to the user.The users can get segregated into separate segments based on:

  • Behavioural patterns.
  • Locations
  • Interests
  • Level of user involvement

This makes things easier for the company and developer while organizing notification campaigns. Thus, making it possible to convey the right message to the right target audience and making the campaign more successful.
Source: https://www.mobiroller.com/en/blog/the-benefits-of-push-notifications-in-business-apps/

  • Test Rigorously

The best way to make something better is to keep testing it. This is critical to ensure the message being sent to the customers is effective as a small change can make a huge difference in the strategy. However in order to test and benefit from the results, the testing messaging needs to be done with speed and determination.
The A/B test method has proved effective where two versions of one message is sent to a small sample segment of users and the message which generates more traffic and revenue would be the strategy to follow. Simply offering a discount or announcing a sale isn’t always enough and it’s not necessary that the users would act as predicted. Hence testing everything before sending it out to users is also important.
The A/B test is a crucial part of the user-centric push notification strategy and it is important to develop ideas on what kind of content would be needed to improve on the notifications to increase user involvement. 

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Image reference source: https://blog.pushengage.com/how-a-b-testing-push-notification/

Winding Up

Everyday, users get useless notifications from multiple apps to a point where it can get annoying, which leads people to delete the app. Hence it is important to design notifications which are useful and relevant to the users as they are tools which can be used to communicate directly with the users and promote engagement.
Source: http://babich.biz/how-to-create-mobile-notifications-that-users-actually-want/
Mobile is all about making every message count and user-centric push notifications can add real value to the users’ lives and are imperative to improving the brands outreach and revenue. A misguidedly developed push notification strategy may cause the app more harm than good giving way for competition to monopolize the market.
If you would like to discuss creating a user-centric push notification strategy for your company, you can contact the App Scoop mobile app Development team on: https://www.app-scoop.com/contact-us.html
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