What Are White Label Applications?
The term ‘white label’ came about when vinyl records were given out to DJs before the songs were released to the public. White label applications are basically applications that are originally developed by and for a company and that are licensed to other companies for use. To put it more simply, the backend system of an old application is used to customize a new application, i.e. the branding, colours, logo and the content is tweaked.
There are two ways to build a white label application: one is to change the frontend app and the other is to create a multi tenant application where the app is the same but each tenant has a slightly different set of features.
Reasons for Customization of Apps
Go Straight To Market
One of the biggest reasons white label applications are in demand is because they can go straight to market. Customizing an already built-in app is much faster than making one from scratch. The bug fixing and testing is already done by the old app. Also, if one is using the same backend features, it becomes easy to gauge the user’s reactions.
Why Customize Your App?
On the other hand, the new app that already has the old features need to compete in the market with similar apps. Hence, it has direct competition with the original, as well as the other apps that have licensed the backend functionality.
For example, if Uber licensed its backend functionality to another company offering the same services, it might go to market right away but will the app have potential users. Unless, the new app offers better deals than the old one, there will be minimum downloads by user. This also becomes a classic example of solving a problem that is already solved with no striking difference in functionality.
A lot of companies prefer to invest in a white label application because it is much cheaper than producing one right from the start. It also saves the company man power – they would just need to hire a business analyst to understand the set of core features for your app and who understands your product positioning.
Why Customize Your App?
On one hand white labels save you the initial monetary investment but on the other hand, it limits customization, gives you no control over the code quality and creates a ‘vendor-locked’ situation.
- Even though customization is possible with white label apps, it is very limited. White label apps provide a basic set of features that is used for the functionality of the app. Hence, it is impossible to customize the app if your business needs are more complex.
- When you hire a white label app, there is absolutely no way that you get control over the backend technology and the codes. There is no way to evaluate the code quality which means that you need to comply rely on the white label app provider’s backend system.
- White label apps are basically taken up on a subscription basis. This means that these apps need to transfer the data on cloud and give away the user’s data. This creates a situation where the vendor is locked and needs to put in all the trust on the backend server of the original app. The user’s data could also get comprised in this process which doesn’t make the app look very secure.
Post Release Maintenance
Companies that provide Software as a Service (SaaS) or the functionality of the white label apps provide maintenance and support post their release. Here, the advantage is that the maintenance is taken care of by professionals rather than employing an entire development operations team.
Why Customize Your App?
On the other hand, once the app is released, there will be a huge hindrance in the scalability of the app. For instance, if there is a sudden load of users using the app, the white label app providers should have the capability of providing service and keeping the servers updated.
Filling the Void by Customizing the Apps
Making an app from scratch does take a look more effort in terms of manpower and monetarily but the end product is worth the investment if done right. Customizing an app allows the developer to build unique features, regularly update the app and update the software as required and building their own unique user base. Custom based apps are also built on the robust cloud to offer high scalability as per the business requirements of the company.
Hence, even though white label solutions seem like they solve an issue or make it simpler for the developer to roll out an app in the market, the right way is customizing and building a unique app.
If you have an idea and wish to build a customized app that is a success in the market contact the App-Scoop team. App-Scoop app developers helps companies create their own apps from scratch and offer support to clients at every stage. They also ensure support post the release of the app and offer maintenance of the same.
Contact app-scoop team – https://www.app-scoop.com/contact-us.html